SOCAP International

Customer Experience

Customer experience is the sum of all experiences a customer has with a supplier of goods and/or services, over the duration of their relationship with that supplier. This can include awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy.  Customer experience management involves strategy that focuses the operations and processes of a business around the needs of individual customers.  The customer experience has emerged as the single most important aspect in achieving success for companies across all industries

cxThis section will feature valuable resources on:

  • Customer Engagement
  • The Customer Journey
  • Customer Experience Management
  • Customer Relationships and Loyalty

Featured Resources

DocumentarySOCAP Documentary: Evolution of Customer Care Engagement

This documentary, sponsored by Alta Resources, features perspectives from various industry leaders on engagement in the evolution of customer care.

Watch the Video