SOCAP International


Agenda Subject to Change

Tuesday, June 12

7:30am - 8:30am  Registration & Continental Breakfast 
8:30am - 8:45am  Welcome & Introductions
Marjorie Bynum, CAE, SOCAP International 
8:45am - 10:00am 

Embedding & Reporting Your Social Media Data

  • Lisa Diehl, Blue Diamond
  • Sharon Bucher, JM Smuckers
  • Karen DiFabio, EJ Gallo
  • Debbie Mangeno, Ford Motor Co.
10:00am - 10:15am  Networking Break 
10:15am - 11:15am

Voice of the Customer (VOC) in Ratings & Reviews
Vicky Merrill, Newell Brands; Harry Blodgett, Clarabridge

  • Retailer and brand websites now contain a vast library of millions, perhaps even billions of online reviews
  • This is a treasure trove of consumer feedback, touching on all points of the consumer journey
  • Text analytics can help understand the “why” behind the rating, and tease out amazing insights
  • Learn how Newell Brands leveraged text analytics software to mine big data to drive incremental revenue and lower costs
11:15am - 12:15pm 

What Story is Your Data Telling?

  • Danielle Richardson, ConAgra Foods
12:15pm - 1:15pm  Networking Lunch 
1:15pm - 2:15pm 

Social Media Reporting Tools

  • Ryan Hinchliffe, C3i
  • Anthony Kantor, Astute Solutions
  • Kyle Spittler, Wilke Global
2:15pm - 2:30pm  Networking Break
2:30pm - 3:30pm 

Reports for Senior Management

  • Carrie Plack, Ameriprise Financial
  • Jill DeLong, The Hershey Company
3:30pm - 4:15pm 

Tackling Your Reporting Pain Points

  • Facilitator: Marie Shubin, EJ Gallo
4:15pm - 4:45pm  Day 1 Recap
Marjorie Bynum, CAE, SOCAP International 
5:00pm - 6:00pm  Networking Reception 

Wednesday, June 13

7:30am - 8:30am  Continental Breakfast 
8:30am - 9:45am  Reporting Tips-n-Tricks
Group Discussion
9:45am - 10:00am  Networking Break 
10:00am - 11:00am

Critical Incident Reporting

  • Heather Cooper, Newell Brands

11:00am - 12:00pm 

Reporting Roundtables

  • Facilitator: Marie Shubin, EJ Gallo
12:00pm - 1:00pm  Networking Lunch 
1:00pm - 1:30pm  Wrap up
Marjorie Bynum, CAE, SOCAP International 

SOCAP 2018 Data Reporting Workshop Cancellation Policy:
Refunds for cancellations must be made in writing (via email to to the SOCAP National Office. A processing fee of $100 per registration will be charged on refunds received on or before May 25, 2018. No cancellations or refunds after May 25, 2018. Substitutions will be gladly accepted at no charge until May 25, 2018. A $100 fee per registration will be charged on any substitutions made after May 25, 2018. Registration transfers to future meetings will not be accepted.

Photography Notice
Be aware that by participating in SOCAP’s Data Reporting Workshop, you are automatically authorizing the Society of Consumer Affairs Professionals (hereinafter “SOCAP”) and its employees, agents and assigns to use your name, photograph, voice or other likeness for purposes related to the mission of SOCAP, including but not limited to publicity, marketing, websites, other electronic forms of media, and promotion of SOCAP and its various programs.