SOCAP International

Keynote Speakers


Mark Sanborn, CSP, CPAE
Leadership Expert and New York Times Bestselling Author

Mark is the president of Sanborn & Associates, Inc., an idea lab for leadership development.  

In addition to his experience leading at a local and national level, he has written or co-authored eight books and is the author of more than two dozen videos and audio training programs on leadership, change, teamwork and customer service. He has presented over 2400 speeches and seminars in every state and a dozen countries.

Mark is a member of the prestigious Speakers Roundtable, comprised of 20 of the top speakers in the world today. Mark holds the Certified Speaking Professional (CSP) designation from the National Speakers Association and is a member of the Speaker Hall of Fame (CPAE).

Mark’s book, The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary Into the Extraordinary is an international bestseller and was on the New York Times, Business Week and Wall Street Journal bestseller lists. His books include You Don’t Need a Title to be a Leader: How Anyone, Anywhere Can Make a Positive Difference, The Encore Effect: How to Achieve Remarkable Performance in Anything You Do and Up, Down or Sideways: How to Succeed When Times are Good, Bad or In Between and  Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results.

Mark is a past president of the National Speakers Association and winner of The Cavett, the highest honor bestowed by that organization. Mark has also been bestowed The Ambassador of Free Enterprise Award by Sales & Marketing Executives International. 

He lives in Highlands Ranch, CO with his wife Darla and sons Hunter and Jackson.

Dubitsky_Craig_headshot_smallCraig Dubitsky
Founder and CEO of Hello Products

Craig is the founder and CEO of hello products, the world's first “naturally friendly(TM)" oral care brand.  Coupled with his history as CMO of salty snacks pioneer Popcorn, Indiana, co-founder and creative lead at eos products (makers of the now ubiquitous lip sphere), and founding board member at Method Products, Craig's seen first-hand what it takes to turn commodities into desirables as he makes himself completely available to customers on a near 24/7, all-access basis.  Hello was named to Inc. magazine’s annual “Most Audacious” list as one of the 25 companies that are changing the world, and was featured on the eatbigfish "Challenger Brands to Watch" list two years in a row.  Hello has won a red dot award and a Good Design Award, and Dubitsky himself was recently named to the Advertising Age Creativity 50, the publication’s annual list of the most influential and innovative creative thinkers.


Ross Shafer
Organizational and Coaching Expert and Emmy Award Winning Television Host and Producer

Ross Shafer is a 6-time Emmy Award Winning Comedian and Writer. Pretty good for pet shop manager moonlighting as a comedian.  In l984, a local TV station saw him and decided to hire him as an on-air host. Ross’ unconventional style was soon spotted by the networks and he moved to Hollywood to host talk/game shows for ABC, Fox, USA, and Comedy Central.

What Ross gleaned most from show business was how TV and movies reacted to emerging trends and human behavior shifts. So in l994, he began studying how customer emotional connections affected organizational growth (or extinction). 

To that end, he has written 14 H.R. training films on customer service, motivation, and leadership. He is also the author of Nobody Moved Your Cheese, The Customer Shouts Back, Customer Empathy, Are You Relevant? 12 Reasons Great Organizations Thrive In ANY Economy, Grab More Market Share:  How to Wrangle Business Away from Lazy Competitors and his latest, Absolutely Necessary: Bulletproof Tactics That Will Put You in High Demand. Today, Ross is one of the most sought after keynote speakers on the subjects of Customer Empathy, Personal Motivation, and Business Relevance.

SOCAP's 2016 Symposium Cancellation Policy

Refunds for cancellations must be made in writing (via email to to the SOCAP National Office. A processing fee of $250 will be charged on refunds received on or before March 21, 2016. No cancellations or refunds after March 21, 2016. Substitutions will be gladly accepted at no charge until March 21, 2016. A $175 fee will be charged on any substitutions made after March 21, 2016. Registration transfers to future meetings will not be accepted.
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