SOCAP International


(schedule subject to change)

Tuesday, June 14

Day 1 Sponsor:

7:30am - 8:30am  Registration 
7:30am - 8:30am  Continental Breakfast 
8:30am - 8:45am  Welcome & Introductions
Marjorie Bynum, CAE, SOCAP International 
8:45am - 9:30am  Brand Stories & Reporting: Parts I & II

(Part I) Engaging stakeholders with a brand story about their products

Presenter: Danielle Richardson, Manager of Customer & Consumer Relations Reporting, ConAgra Foods

Keep the glaze on the donuts…not in their eyes. Learn tips for engaging the audience with brand stories rather than overwhelming them with pages of numbers.
9:30am - 9:45am  Networking Break 
9:45am - 10:45am  (Part II) Get Your Reports the Attention They Deserve
Presenters: Adria Kramer, Data Analyst & Consumer Relations Specialist, Continental Mills; Kiersti Bird, Manager of Consumer Connections, WhiteWave Foods

This presentation will teach you how to get your reports out of email inboxes and into your audience’s hands by delivering the data they want in a format they can comprehend. You will learn what conversations to have and questions to ask to understand what matters to your stakeholders. We’ll give you the tools you need to modernize your reports and present your data in a simplified format.
10:45am - 11:00am  Networking Break 
11:00am - 12:00pm  Data Accuracy: Improving the accuracy of Consumer Affairs Data and Lessons from the Front Lines (with input from SOCAP Symposium attendees)
Presenter: Priscilla Sutherland, Butterball; John Stieger, Wilke Global

Consumer affairs at its best delights consumers, generates profitable relationships and identifies actionable consumer insights. But generating accurate, detailed data while serving consumers is a challenge we all face. And data errors, combined with varying sample sizes, can lead to conclusions that may not be accurate. We will explore the different components of the challenge and offer some solutions from our experience and ideas generated at the SOCAP 2016 Symposium in April, along with others the audience is willing to share!
12:00pm - 1:00pm  Networking Lunch 
1:00pm - 2:00pm Turning Social Into Valuable Insights
Presenters: Maureen Meier, PepsiCo; Leslie Summer, General Mills; Dan Rucolas, Kraft-Heinz; Victoria Merrill, Jarden Consumer Solutions; Kristopher Kottabi, HGS on behalf of Tyson Foods

In this session, brand panelists share effective practices for sorting through the enormous amount of information that companies gather from the various social channels to identify what is meaningful, relevant and trending with their brands.  Learn what reporting techniques and tools these organizations use to build their reports around this information to leverage the valuable insights for the various organizational stakeholders.
2:00pm - 3:00pm  Process for Identifying Thresholds: "I've had it up to here with you!"
Facilitator: Doug Rippy, Astute Solutions; Jennifer Holzhauser, Vera Bradley 

How statistical methods can help you to not just compare apples-to-apples, but to find the bad apples! Customer examples from multiple industries (CPG, Restaurant, and Retail) will be used to figure out how to set and utilize thresholds for real-time alerts and reporting.
3:00pm - 3:15pm  Break 
3:15pm - 4:15pm  Critical Incident Reporting
Presenter: Barbara Barry, Kimberly-Clark; Craig Naylor, CyberSafe

What are the reporting requirements tied to the most common critical incidents like recalls, data breaches, weather disasters or new product launches?  Find out in this panel session with representatives from Kimberly-Clark and Cybersafe Solutions. Learn more about the reporting these companies do in the face of critical incidents, along with helpful insights for your own incident reporting process.
4:15pm - 5:00pm  Day 1 Recap & Closing Remarks
Marjorie Bynum, CAE, SOCAP International
(Note: Workshop Attendees to provide topic suggestions and/or questions for Day 2 Tips & Tricks Session.)
5:00pm - 6:00pm  Networking Reception

Wednesday, June 15

7:30am - 8:15am  Continental Breakfast 
8:15am - 9:45am  Best Practices Visualizing Data & Developing Performance Reporting with Tableau and Cognos
Panel Presenters: Nathan Bruin-Slot, Tom Kanable, Justin Benson, Jake Westerman; General Motors Contact Center Data Strategy & Reporting

Join four of GM’s data strategy and reporting innovators for a 90-minute journey navigating GM’s global contact center footprint, managing the relationships with internal business customers, and improving the business’s performance using Tableau and Cognos to visualize data and design the best reporting end-user experience to add maximum value. From high-level strategies to visualization tips and tricks, organizations of any size big or small can leverage these insights and best practices to streamline their organization, increase user adoption of reporting and enhance the end-user customer experience.
9:45am - 10:00am  Networking Break 
10:00am - 11:15am  Reporting Roundtable
Facilitator: Sharon Rickabaugh, Continental Mills

Participate in Reporting Roundtables to discuss topics presented at this year’s Data Reporting Workshop. Meet new SOCAP members, exchange business cards and share best practices. A facilitator at each table will lead the discussions. Come prepared for a fast-paced exciting end to this year’s workshop and walk away with great ideas and new learnings.

11:15am - 12:00pm  Reporting Tips & Tricks – Beginner & Advanced Demonstrations
(Simultaneous Sessions for Beginner & Advanced Tips)
Facilitator: Dan Rucolas, Lead, Consumer Relations Info & Reporting, Kraft Heinz Company

Join us for a “how can I do that” session leveraging tools such as Excel, Word Cloud, PowerPoint, etc. On Day 1, identify the “how to” question you are interested in learning about and drop it in the “Ask SOCAP DRW” box throughout the day. On Day 2, attend this session for demos and helpful examples.

12:00pm - 1:00pm  Networking Lunch 
1:00pm - 1:30pm Closing Remarks and Group Input for 2017 Workshop
Marjorie Bynum, CAE, SOCAP International

SOCAP 2016 Data Reporting Workshop Cancellation Policy:
 A $100 processing fee per registration will be charged on substitutions or cancellations received on or after May 27, 2016.