SOCAP International

Spotlight Sessions

  • The Innovative Edge: 7 ½ steps for Creating a Culture of Innovation
    Tamara Kleinberg, Innovation Expert and Founder of The Shuuk

    Kleinberg_Tamara_headshotTo compete in today’s ever-changing landscape, leaders must create a culture of innovation or risk being left behind. Tamara will share how implementing a culture where innovative people and ideas thrive is the difference between gaining the edge and being just another commodity. In this interactive session, Tamara will share her proprietary 7 ½ step, giving you a roadmap for fostering a spirit of innovation that becomes your organization’s competitive advantage, delivers more strategic thinking and critical collaboration.  You’ll also leave the session with concrete tools that will allow you to harness the strength of your best asset – your people. 

  • Framing Your SOCAP Framework Results
    Peggy Lundquist, Director of Consumer Connections, WhiteWave Foods Company
    Edward Billmaier, Director of Customer Relations, Pier 1 Imports, Inc.
    Deborah Sommers, Manager of Consumer Advocacy, Blue Diamond Growers
    Cynthia Grimm, Vice President of Client Development, CX Act
    Carla Barker, Senior Account Manager, CX Act


    In this Spotlight Session, join Cindy Grimm and Carla Barker of CX Act as they host a panel discussion with several SOCAP brand organizations that have participated in the SOCAP Customer Engagement Framework and have uncovered a variety of ways to boost their appraised value within their organization.

    Our panelists will share real life examples of how they’ve leveraged the framework to:
    • Gain visibility, credibility and increase awareness of the value of consumer engagement across your organization
    • Take measurable data and turn it into action
    • Influence corporate investment decisions relating to both people and technology
    • Support process improvement

    Whether you’ve already taken the assessment or are still considering how the Framework can benefit you, this session will point the way to strategies that will get your where you want to go. Mark your place on the continuum across these four categories:  People, Process, Technology and Strategy, then use the customized results to highlight next steps toward advancement to your desired level - creating a strategic roadmap for the future.