SOCAP International

2013 Canada Community Fall Event


SOCAP International is pleased to invite you to the SOCAP Canada Community Fall Event!  The meeting, hosted by Maple Leaf Foods, will take place from 8:00 - 12:00 PM at the Maple Leaf Foods Corporate Office in Mississauga Ontario!

Canada remains one of the last developed countries to implement anti-spam laws, yet has responded with some of the toughest legislation in the world.

Join the SOCAP Canada Community in learning how the Canadian Anti-Spam Legislation will affect how companies communicate with their customers.


Monday, October 1

8:00 - 9:00am         Continental Breakfast and Welcome


9:00 - 10:00am       Understanding CASL, Adam Kardash, Heenan Blaikie

Adam Kardash

Adam Kardash


Heenan Blaikie

An expert in privacy and information management law will guide you through this important information including:


• The Background of CASL
• What to expect
• What you need to do to prepare
• Penalties
• CASL exceptions

10:00 - 11:00am     How to Deal with Fraudsters, Linda Grover, McCormick

 Linda Grover


Linda Grover handles Consumer Affairs for McCormick Canada since 2004; currently managing consumer care both in house as well as  through an outsourced partnership.

She entered the Contact Centre industry as a CSR in 1995, then moved to   training and  programme support. She believes it is important to be able to speak with  absolute confidence in the company's commitment to providing products of the highest quality; that excellence comes  through empathetic, knowledgeable  and efficient consumer care. It is important to understand and appreciate the relationship between the consumer and the company, to listen to what the consumer has to to say as well as maintain the integrity of the brand(s).

11:00 - 12:00pm     Panel Discussion: Promotional Best Practices


• Kelly Lewis - McCormick
• Suzanna Samaroo - Kellogg's Canada
• Melinda Rees - Maple Leaf Foods
• Kevin Schofield - Unilever Canada


1:30 - 3:00pm          Bonus Session: 2014 Direction of the Canada Community


The SOCAP Canada Community wants your input into the direction it should take in 2014 and beyond. We will be offering a bonus session to discuss the topics below.


Please come with your thoughts, ideas and honest opinions.


SOCAP International - 2013 Canada Community Event


What: SOCAP International 2013 Canada Community Event

Where: Maple Leaf Consumer Foods ThinkFood! Centre
6897 Financial Drive
Mississauga, ON L5N 0A8

Download a map of the meeting location

When: Tuesday, October 1 | 8:00am - 12:00pm