Keynote Speaker: Pete Blackshaw, CEO of Cintrifuse
and Former VP of Digital Innovation at Nestlé
Pete Blackshaw is the new CEO of Cintrifuse as of November 1st, 2018.
Prior to Cintrifuse, Pete was the Vice President of Digital Innovation & Service Models at Nestlé, S.A., based in Switzerland. In addition to helping shape digital innovation for Nescafe, Kit Kat, Purina, and hundreds of other Nestle brands, Pete oversaw Nestle’s industry-recognized Digital Acceleration Team (DAT) as well as the Silicon Valley Innovation Outpost (SVIO) and Nestle's Open Innovation Platform (Henri@Nestle).
Before Nestle, he served as CMO of NM Incite, a joint venture between Nielsen and McKinsey. He is author of a book by Doubleday entitled “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today’s Consumer-Driven World,” and periodically authors columns in Advertising Age centered around the book’s themes. Pete founded PlanetFeedback.com one of the web’s first consumer-feedback portals and co-founded the Word-of-Mouth Marketing Association (WOMMA). He recently served as Chairman of the Board of the National Council of Better Business Bureaus and in that capacity sat on the National Advertising Review Council. He’s a 2015 Mediapost “Online All Star” Winner, a 2014 inductee of the World of Mouth Marketing Hall of Fame, and a 2010 Grand Prize winner of the “Great Minds” award from the Advertising Research Foundation. Pete is a graduate of Harvard Business School and the University of California, Santa Cruz.
- Member: $1,095
- Non-Member: $1,495
- Member: $1,395 - includes access to other tracks
- Non-Member: $1,795
Group Registration Offer:
Three (3) or more people from the same company will receive $200 off each registration. (First 3 registrants pay regular rate, then 4th, 5th, etc. pay $895.)
SOCAP's Customer Care Summit 2019 Cancellation Policy: Refunds for cancellations must be made in writing (via email to email@example.com) to the SOCAP National Office. A processing fee of $250 will be charged on refunds received on or before March 24, 2019. No cancellations or refunds after March 24, 2019. Substitutions will be gladly accepted at no charge until March 24, 2019. A $175 fee will be charged on any substitutions made after March 24, 2019. Registration transfers to future meetings will not be accepted. Social finale registration transfers will not be accepted.
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