West Region Roundtable: Goodbye Cookies! Hello Customer Data Platforms!

August 18, 2022

22.06 West Roundtable

West Region Roundtable: It's a Brave New World
Goodbye Cookies! Hello Customer Data Platforms!

This event has been postponed
THU AUG 18, 2022 | 2pm – 3pm EST | A Virtual Panel Discussion on CDPs

Google’s plan to eliminate third-party cookies in its market leading Chrome browser (FireFox & Safari already have) coupled with pandemic related growth in eCommerce is driving the accelerated adoption of Customer Data Platforms (CDPs). For savvy brands, the elimination of third-party cookies creates an opportunity to deepen customer relationships and drive revenue growth using tailored customer engagement. CDPs synthesize your customer data into powerful engagement strategies which incorporate your customers’ behavioral and historical data to personalize each interaction for better targeted, more meaningful engagement. During this interactive panel discussion, we will discuss how CDP’s facilitate engagement through data collection, governance, synthesis and activation. You’ll want to listen in!