WEST REGION ROUNDTABLE
Rethinking the Customer Journey:
What if effortless experience is not for everyone?
THURS JUN 23, 2022 | 2pm-3pm ET | WEST REGION ROUNDTABLE
Based on new research from Fordham University's Ahir Gopaldas and Lancaster University's Anton Sibert, we will explore their premise that everything we thought about creating "effortless experiences" is not necessarily wrong, but is very likely incomplete. Join us for an engaging discussion during which we will discuss:
- The four distinct types of customer journeys
- The ideal customer types for each journey
- How to design ideal customer journeys