Consumer Packaged Goods Industry Community Summit
WED OCT 20TH | 8:30am - 1:00pm ET | 2021 SOCAP Fall Consumer Packaged Goods Community Summit | A Hybrid Event
Are you prepared for an increase in coupon fraud?
Bud Miller, of the Coupon Information Center, will be presenting on how coupon fraud is a part of popular culture due to Queenpins, Extreme Couponing, and social media. Learn how to protect your consumer relations coupons and overall promotion budgets while delivering consumer satisfaction. This session will include an update on the Queenpins movie, a counter narrative to the theme that “coupon fraud is ok”, and specific recommendations on how to address counterfeit coupons and “Glittering”.
This session will also include a presentation from technology leaders SKUx and Blackhawk Network, regarding digital and gift card technology. Learn how digital technology can be used to reimburse consumers while avoiding fraud.
Are you trending online, and not in a good way?
Hear from your peers on how they are dealing with the heartburn from public channels including TikTok, LinkedIn, Reddit and Ratings & Reviews.
This session is packed with actionable insights. Our panel of CPG leaders from Campbell’s, Hershey’s, Kraft Heinz and more will share their Social Media Crisis Management best practices – from defining roles and responsibilities and establishing communication guidelines to developing great consumer responses. Our panelists will discuss how they’ve successfully managed situations that helped reduce or prevent negative trending.
Leveraging Technology for a Frictionless Consumer Experience. TWO WAYS TO ATTEND!
We’ll have another panel of CPG leaders including Blue Diamond, Lamb Weston, Blount Fine Foods and more sharing their latest technology advancements which help support great consumer experiences. You’ll walk away with tips and tricks on how companies are using technology such as chat bots / virtual assistants, live chat, and texting functionality for creating a better consumer experience and improving CSAT scores.
Register to attend IN PERSON