SOCAP International

(Webinar) Revealing the Full Potential of Consumer Data Analytics Through Insights Management

November 13, 2019

Date and Time

Wednesday, November 13, 2019
2:00 pm ET   

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Data Analytics is disrupting businesses across all industries. For most businesses, understanding consumer behaviors and needs through data analytics is crucial to becoming a truly customer centric organization. The process of evaluating large amounts of consumer data, collecting ideas, and gaining internal support for improvements with the highest potential for return on investment (ROI), is daunting. As a result, the Data Analytics process is perceived by many as expensive, with limited ability to help an organization focus on the consumer insights that matter most, i.e. the ones that add value for consumers while increasing ROI for brands. Join this webinar to learn how to create an insights management process that will transform your organization’s ability to accelerate insights into impactful assets while creating a competitive advantage.

Participants will walk away with knowledge of how to:

• Increase the value of data insights into business impact through a systematic approach. 
• Manage insights across teams and functions to enhance innovation. 
• Enable Data Analytics to function as an innovation center and therefore drive the transformation of how organizations operate.


• Dr. Daniel Jonas – SVP Digital & Business Transformation – Campana & Schott
• Yan Jiang – Head of Business Insight, Women's HealthCare (WHC) – Bayer

Yan Jiang 
Yan Jiang is the Head of Business Insight, Women's HealthCare at Bayer Pharmaceuticals. He provides strategic insights and data analytics for Bayer’s Cardiorenal, Neurology, Hematology, and Pulmonology businesses. Previously he worked at large pharmaceutical companies, small biotech, consulting, and equity research firms before joining Bayer. His passion is using data analytics to drive business results.
Dr. Daniel Jonas 
Daniel Jonas is an experienced entrepreneurial expert with a demonstrated history of shaping and running digital transformations in large organizations. He has been working for Campana & Schott for many years where he developed cross-channel customer experiences and new customer-centric products for clients as well as establishing successful approaches to insights management at international companies. He holds a PhD in Innovation Management, has been lecturing at universities and is passionate about demonstrating innovative business approaches at conferences
About Campana & Schott:
Campana & Schott is an international management and technology consultancy with more than 400 employees at locations in Europe and the US.
For more than 25 years we have been passionately assisting companies in managing complex change projects of any size. These range from overseeing changes in company strategies in programs and projects to the operative management of digital or classic transformations.
We are proficient in the disciplines of project, program and portfolio management, ensuring sustainable success of ambitious change and transformation projects. Valued for supporting our customers in staying ahead of competition, we also excel in the implementation of innovative IT concepts and strategies. Whether Cloud, on-premises or hybrid scenarios - the range of our service portfolio extends from the development of tailored solutions to platform implementations in the Enterprise environment. As a Microsoft Gold Partner, we have access to the latest technologies.
Innumerable international corporations among our customers speak for themselves - such as Airbus, Bayer, Daimler, Heineken, Merck, Lufthansa, Panasonic, Siemens and many more.

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