SOCAP International

SOCAP Webinar: Rewire the Digital Customer Experience

March 08, 2016



In today's digital age, getting the digital customer experience right is essential to your survival. Brands need to remember that experiences are not logical, they are emotional. Find new ways to create an emotional connection with customers throughout each stage of the journey. Join Lauren Kindzierski, VP of Solutions and Capabilities at HGS as she describes key strategies allowing you to deliver WOW service to your connected customers.

Attendees will learn the five strategies for delivering a WOW customer experience:

  1. Outside in: know your customers' interactions and pain points across all channels
  2. Knowledge, Context, Analytics: capitalize on 3 key elements to personalized experiences
  3. Effortless Experiences: leverage tips for making it easy to do business
  4. Total Household Approach: understand not only who your customer is, but understand who their household is for better engagement
  5. Device Agnostic Approach: allow customers to start, stop, pause an interaction and engage across all devices             


  • John Gibney, Senior Manager, Jarden Consumer Solutions 
  • Lauren Kindzierski, VP of Solutions & Capabilities, HGS

Registration Rates:

  • Corporate Member (Silver, Gold, Platinum, Business Partner): Free
  • Regular Individual Member: $50.00
  • Non-Member: $99.00