SOCAP’s 2014 Annual Conference will addressThe Customer Experience Journey as its central event theme. This journey includes different components—from innovation to people—and involves how companies can create a coherent, valuable experiences that meet (and even anticipates) customer needs and interests, build loyalty and empower consumers. The customer care function plays a critical role in the customer journey.
Key strategic questions to be covered at the Annual Conference through sessions will include:
- How do companies improve or refine the customer experience?
- What does this journey look like within organizations?
- What is the impact of innovation on the customer experience journey?
- How is the customer experience journey changing the ways companies deliver consumer care?
What is "The Customer Experience Journey?" Watch the video below.

Check Out Last Year's Agenda