2019 Northwest Chapter Events
SOCAP Northwest Regional Chapter +
Sacramento BBB and the Council of Better Business Bureaus
SOCAP and BBB Trust Talks:
Trust and the Customer Experience
Wednsday, January 16, 2019
9:00 a.m. – 12:00 p.m.
Join SOCAP International and the Better Business Bureau (BBB) for an important discussion on trust and the customer experience.
Aided by the speed of technology and social media, customer experiences can make or break a business. Today’s companies, therefore, must be customer-centric, employee-focused and innovative as well as environmentally and socially conscious. With extensive research into what builds respect, trust and loyalty between companies and their customers, the findings from BBB’s research study,5 Gestures of Trust,suggest that consumers who report positive experiences and loyalty with companies tend to describe them as: Honest, Transparent, Proactive, Humble and Equitable.
The BBB Future of Business Series offers a unique opportunity to discuss the importance of how and why businesses create corporate cultures that leverage consumer trust in a changing, disruptive and innovative business environment.
Connected like never before - for both consumers and businesses - trust matters. Trust brings us together to accomplish incredible things that make our lives, our businesses and ultimately our world better.
Join SOCAP and the BBB for a discussion of the findings of the5 Gestures of Trust. Find out how companies like Airbnb are applying these key learnings in an effort to improve the customer experience.
Following these presentations, we will have deeper conversations through a facilitated round-table discussion about applying the elements of trust, loyalty and respect to our own business circumstances.
- Learn what distinguishes trusted companies.
- Empower your business to be better with the 5 gestures.
- Build customer relationships based on respect and trust.
Expand your network as you share ideas and trust-building strategies with your peers.
We invite our SOCAP community and BBB Accredited Businesses in the San Francisco area to be a part of the conversation!
Matt Middlebrook - Airbnb, Head of Policy, California and Hawaii
Matt oversees all policy and government relations in two of Airbnb's key markets, Hawaii and California. In his role, he works with community and government stakeholders to craft laws and regulations that legitimize home sharing while protecting the integrity of local communities. Prior to joining Airbnb, Matt has had a distinguished career in both the public and private sector at the intersection of business, politics, and public affairs. He was the Executive VP overseeing all new development for Caruso Affiliated, one of the largest privately held real estate companies in the US. In that role, he managed the approval of a $1 billion pipeline of new projects for the company. He also served as a Los Angeles Deputy Mayor overseeing policy and communications for the Mayor's office.
Craig Honick - Managing Partner, Metro Tribal
Craig Honick is a managing partner of Metro Tribal, a market insight and brand story development firm based in Charlottesville, VA. An ethnographer with broad entrepreneurial and technology experience, Craig leads a team of social research and communication experts that surface and reconstruct the subcultural narratives that drive decision-making among groups in given marketplaces. These narratives reflect the evolution of beliefs, values, social norms, and behavior of a market’s customers and businesses. Craig is a former ethnographer and organizational culture and change researcher at the UCLA Graduate School of Education and Information Studies and a former professor of business at California State University, Northridge.
WHEN (event schedule)
Thursday, July 26, 2018
11:00 a.m. – 11:15 a.m. Registration
11:15 a.m. – 11:30 a.m. Welcome & Introductions (SOCAP & Golden Gate BBB)
11:30 a.m. – 12:30 p.m. Lunch & Networking
12:30 p.m. – 1:30 p.m. BBB’s 5 Gestures of Trust - Craig Honick - Metro Tribal
1:30 p.m. – 1:40 p.m. Break
1:40 p.m. – 2:20 p.m. Matt Middlebrook – Airbnb w/ Q&A
2:20 p.m. – 3:00 p.m. Roundtable Discussion
3:00 p.m. – 3:15 p.m. Closing Remarks
BE SURE TO BRING YOUR BUSINESS CARDS FOR NETWORKING AND THE CHANCE TO WIN DURING OUR GIFT CARD RAFFLE!
The Box SF
1069 Howard Street
San Francisco, CA 94103
This beautiful venue is the former “William Randolph Hearst Printing Plant” and is conveniently located between 6th and 7th in the South of Market area of San Francisco, just 2 blocks from Moscone Convention Center and Civic Center BART Station.
COST (INCLUDES GOURMET LUNCH)
SOCAP CHAPTER EVENT REGISTRATION CANCELLATION POLICY
Refunds for cancellations must be made in writing (via email to firstname.lastname@example.org) to the SOCAP National Office. No cancellations or refunds five full business days (Monday-Friday) before the Chapter Event. Registration transfers to future Chapter Events will not be accepted.
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