Vision | Mission | Core Values

SOCAP's Vision, Mission and Core Values


We are a dynamic and collaborative community committed to elevating the standard for service excellence.


We build community, curate content, and deliver industry insights so that members, at all levels and across all industries, can advance customer care and engagement.

Core Values

  • Caring: We believe in an unwavering commitment to the customer, each other, and in delivering exemplary service.
  • Community: We are an engaging and accessible community of professionals who value, care about, challenge, and trust one another.
  • Innovation: We bring new concepts, tools and solutions through partner collaboration and thought leadership.
  • Leadership: We empower our team, our companies and ourselves and are committed to advancing our industry.
  • Professional Development: We stay ahead of industry trends, share leading-edge information and further your knowledge.

SOCAP's Focus Areas for 2021

Thought Leadership

Thought Leadership (1)
Increasing overall member value with more relevant content including new podcasts and benchmarking studies, continuation of our Data Reporting and Quality Monitoring Workshops, Webinars, and more.


Thought Leadership (2)
Strengthening our local chapters. Based on our current status, all signs are trending in a positive direction. Membership, conference participation and overall revenue are up. Also, several new chapters have recently launched and we have hired new team members who will strengthen our marketing and membership efforts.

Professional Development

Professional Development (4)
Providing relevant learning and networking opportunities through SOCAP's Professional Development Forum, Executive Leadership Track, and more.