During the 2008 Annual Conference, Iasha Rivers of Macy’s spoke to new members and first timers about her experience in SOCAP:
Iasha is blogging from the 2009 SOCAP Symposium.
Just wrapped our vertical session. A major request and/or interest area was…get ready for this…
Our group not only wants to learn how to use it, but wants to be on the cutting edge of maximizing the opportunities available with its use.
I am now sitting in on the Monday evening general session with Lisa Mann,VP for Consumer Experiences for Kraft Food. And guess what she is talking about? – Leveraging social media in consumer experiences.
Consumers are experiencing a level of control like none other and we need to keep up with their expectations on how we respond to their inquiries, comments and complaints.
Iasha Rivers – Macy’s
Household and personal care industry community is digesting benchmarking data and exploring how much of the “gold standards’ apply to their specific companies. Lots of ahas and thought provoking discussion.
More to come!
Sheila Sullivan – Coty
Tom Asher of Levi Strauss & Co. speaks about how SOCAP networking helped him benchmark best practices in customer service and enabled his team to lay out a longterm service strategy:
Tom will be co-moderating the Retail Industry Breakout session.
Looking forward to the retail discussions today. I am especially interested to hear about what we as retailers are noticing in the industry, the good, bad and the ugly…
Extra – Extra! Tom Asher, of Levi Strauss and former Chairman of the board for SOCAP will be stepping in as co-moderator for the retail vertical today. You don’t want to miss this!
Lastly, please be sure to arrive for the session on time. There will be some critical information presented in the first few minutes of the discussion that you need to be aware of that will prove very important for you to maximize your experience. We have a lot of valuable information to cover in a short amount of time. Find us in Renaissance A at 11:00am sharp.
See you soon.
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