SOCAP International

SOCAP Blog

  • Retail - and Social Media & Networking

    Posted on: 04/20/2009

    Just wrapped our vertical session.  A major request and/or interest area was…get ready for this…

    SOCIAL MEDIA/NETWORKING! 

    Our group not only wants to learn how to use it, but wants to be on the cutting edge of maximizing the opportunities available with its use.

    I am now sitting in on the Monday evening general session with Lisa Mann,VP for Consumer Experiences for Kraft Food.  And guess what she is talking about? – Leveraging social media in consumer experiences. 

    Consumers are experiencing a level of control like none other and we need to keep up with their expectations on how we respond to their inquiries, comments and complaints.

    Fascinating stuff!

    Iasha Rivers – Macy’s

  • Household & Personal Care Digests Benchmarking Data

    Posted on: 04/20/2009

    Household and personal care industry community is digesting benchmarking data and exploring how much of the “gold standards’ apply to their specific companies. Lots of ahas and thought provoking discussion.

    More to come!

    Sheila Sullivan – Coty

  • Using the Network to Benchmark

    Posted on: 04/20/2009

    Tom Asher of Levi Strauss & Co. speaks about how SOCAP networking helped him benchmark best practices in customer service and enabled his team to lay out a longterm service strategy:

    Tom will be co-moderating the Retail Industry Breakout session.

  • Getting Ready for Retail

    Posted on: 04/20/2009

    Looking forward to the retail discussions today.  I am especially interested to hear about what we as retailers are noticing in the industry, the good, bad and the ugly…

    Extra – Extra! Tom Asher, of Levi Strauss and former Chairman of the board for SOCAP will be stepping in as co-moderator for the retail vertical today.  You don’t want to miss this!

    Lastly, please be sure to arrive for the session on time.  There will be some critical information presented in the first few minutes of the discussion that you need to be aware of that will prove very important for you to maximize your experience.  We have a lot of valuable information to cover in a short amount of time.  Find us in Renaissance A at 11:00am sharp.

    See you soon.

    Iasha Rivers – Macy’s

  • Diving for Buried Treasure

    Posted on: 04/19/2009

    Expectations should run high for this Symposium – certainly mine are.

    Most of us have our brains clenched, trying to help take our companies to the next level while navigating the treacherous waters of the global economy. And that’s a real “back to the future” moment for SOCAP.

    Most of us weren’t around in 1973 when SOCAP was founded, and so it’s worth remembering that our organization was born into the financial rags and tatters of one of the worst economic downturns in a generation. Members weren’t suffering from bloated budgets, looking for outlets for unwanted money.  Times were tough, and they were diving for buried treasure.

    And they found it. Consistently. That’s why our organization’s still thriving today. So don your swim fins and oxygen tanks, and bring up a haul for your company!

    John Cronce – Jockey