SOCAP International


  • Annual Conference Keynote Speaker Launches Online Book Preview!

    Posted on: 08/18/2009

    SOCAP Annual Conference Keynote Speaker Jeremy Gutsche launched an online preview today of his new book — Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change.

    Jeremy Gutsche

    The 25-page preview includes sample content, front/back covers and a table of contents—all within a compelling reader-friendly design. Be sure to check it out!

    Jeremy Gutsche, Co-Founder of, is an innovation expert, “one of North America’s most requested keynote speakers," co-host of Trend Hunter TV and founder of, which was reported at the end of 2008 as 20,000 members and 8,000,000 monthly views. Gutsche has been described as “a new breed of trend spotter” and is frequently sourced by media sources such as The Economist, FOX Business, CBC News and Entertainment Tonight for his opinions on the next big thing.

  • Author Emily Yellin Announced as Keynote for 2009 Annual Conference

    Posted on: 06/26/2009

    Emily Yellin – author of the acclaimed Your Call (Is Not) That Important to Us – will keynote at the 2009 Annual Conference in Tuscon.

    Emily Yellin

     Emily Yellin was a longtime contributor to The New York Times and has also written for Time, The Washington Post, The International Herald Tribune, Newsweek, Smithsonian Magazine and other publications. Her first book, Our Mothers' War, was published by Free Press in 2004. Yellin decided to write Your Call Is (Not That) Important to Us while waiting on hold one day in her freezing cold house, only to argue on the phone for hours with customer service at a home warranty company before convincing someone to come fix her broken furnace.

  • Leveraging Social Media and Word of Mouth to Engage Your Customers and Build Brand Success

    Posted on: 06/24/2009


    Join SOCAP International and the Word of Mouth Marketing Association (WOMMA) for a joint webinar discussion on Tuesday, June 30, 2009 at 2:30 pm EST on “Leveraging Social Media and Word of Mouth to Engage Your Customers and Build Brand Success.”
    For the webinar, you will hear relevant case study examples from General Mills and learn how the customer care and marketing communications functions at this company interact successfully with customers using social media and word of mouth. Additionally, you will find out how these two departments collaborate to promote their product brands. As a part of the webinar, leaders from SOCAP and WOMMA will engage in an open discussion with participants about the future of social media and word of mouth in promoting and leveraging increased customer interaction. Don’t miss this lively discussion!

    Webinar participants are encouraged to register and submit questions in advance of the June 30 webinar.

    Jeff Hagen, Director, Consumer Services, General Mills, Inc.
    David Witt, Public Relations Manager, General Mills, Inc.

    Registration Fees:
    $50 for SOCAP and WOMMA members
    $99 for non-members
    Register today!

    Major Discussion Topics:

    • Show how companies are using social media tools to interact with customers
    • Discuss the connections between word-of-mouth and consumer services in leveraging social media to increase customer engagement and generate brand promotion
    • Hear case study examples about how companies identify influencers and leverage consumer input to promote their brands
    • Show the role that customer care can play in helping to advance the word-of-mouth marketing strategy

    See 2009 Webinar Schedule!

  • SOCAP President Quoted in ABC News Article

    Posted on: 05/27/2009

    SOCAP President Matthew D’Uva was quoted extensively in an ABC website article written by popular SOCAP conference presenter and career expert Lindsey Pollak.

    In the article, Matthew makes the case for why new college grads should consider a career in the association world.

  • SOCAP Social Media Webinar

    Posted on: 05/21/2009

    LinkedIn and Facebook and Twitter.oh, my! Online social networking is fast becoming a "must" for businesses and individuals. If you've hesitated to get involved or don't know how, join us for this informative webinar. You will receive an overview of the three most important online networks and learn which ones are right for your goals.

    Discussion topics include:

    • Understanding the social media landscape
    • A basic introduction to creating a great profile and using the best features of LinkedIn and Facebook
    • Trying Twitter
    • Growing your online presence
    • Answers to your most burning questions about Twitter, Facebook and LinkedIn!

    Below is an open thread for commenting on the Social Media Webinar. Feel free to add comments!