SOCAP International

Four ways to build a company culture that impacts customer experience

Culture plays a vital role in preserving the internal dynamic of a company and the customer experience your team delivers to customers. However, there’s often a confusion about what a company culture is actually comprised of. However great that ping pong table and unlimited snack access may be, company culture is about values and a commitment to upholding the values a company builds its reputation on. With reputation making up 25% of a brand’s market value1, culture impacts operations, customer retention, and revenue - three focuses far too important to leave to chance.

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