Beyond Sales to Connection: Applying Gamification to Both Customer and Employee Environments
Gamification is often simply viewed as a supercharged version of a loyalty program that provides more nuanced benefits to stimulate customer sales and loyalty. However, gamification in today’s world goes beyond the traditional approach of focusing on driving consumer sales to include loyalty, engagement, and brand enhancement. It is being used with equal success as a motivational technique to drive superior employee performance in a world gone gaming. In this paper, we’ll first list different approaches to gamification and illustrate how this strategy can be used to motivate customers into atypical behaviors. Then we’ll go on to show how it is being used to motivate employee behaviors in ways that were previously unthinkable.