SOCAP International

Post-Conference Sessions

Wednesday, October 26  |  9:00am - 1:00pm

CPG Community Meeting: Digital Couponing, Aligning Your Customer Care Departments, Benchmarking and More!

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Separate registration required; $125.00 - Add the CPG meeting to your Annual Conference registration in the shopping cart. If you have already registered for the Annual Conference and would like to add the CPG meeting, please contact SOCAP at or at (703) 519-3700.
Note: You must be registered for SOCAP Annual Conference to attend the CPG Community Meeting. Breakfast will be provided in the registration fee of $125.

Whether you’re looking for innovative strategies to improve your customer care department or just wanting to stay abreast of relevant issues specific to the Consumer Packaged Goods (CPG) industry, you’re sure to find what you’re looking for at the CPG Community Meeting during SOCAP’s Annual Conference! This year’s meeting will offer a series of educational sessions featuring brand leaders from
The Hershey Company and Sun Products to share valuable insights and discuss solutions on the following topics:

  • Digitizing Consumer Reimbursement – How Hershey Eliminated Coupons and Checks;
    Mike Slater, Director, Global Engagement Services, The Hershey Company;
    Jacquelyn Wise, Manager of Consumer Relations, The Hershey Company

  • Critical Connections: Leveraging the Value of Consumer Services;
    John Lovro, QA Director, Sun Products Corp

Additionally, don’t miss your opportunity to discuss firsthand the findings from a new benchmarking survey from the CPG Community on Crisis Management, Digital Couponing, Consumer Claims and Product Liabilities.

At this year’s CPG Meeting you will learn:

  • The benefits of shifting away from coupons and check reimbursement and how to gain buy-in from your executive team

  • How to save your company money and time as well as improve the consumer experience

  • How to align consumer affairs and QA to insure the data gathering, feedback and reporting process is providing the correct structure and measurements to drive improvement

  • How to measure the monetary impact on an organization to demonstrate the value of the process

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Agenda (subject to change)

8:30am - 9:00am  Breakfast & Networking 
9:00am - 9:15am  Welcome and Introductions 
9:15am - 10:15am  Digitizing Consumer Reimbursement – How Hershey Eliminated Coupons and Checks
10:15am - 10:30am  Break 
10:30am - 11:30am  Critical Connections: Leveraging the Value of Consumer Services
11:30am - 11:45am  Break
(Refreshments served) 
11:45am - 12:45pm  Review of Survey Results & Discussion 
12:45pm - 1:00pm  Closing Remarks/Wrap Up 


SOCAP's 2016 Annual Conference Cancellation Policy

Refunds for cancellations must be made in writing (via email to to the SOCAP National Office. A processing fee of $250 per registration will be charged on refunds received on or before September 16, 2016. No cancellations or refunds after September 16, 2016. Substitutions will be gladly accepted at no charge until September 30, 2016. A $175 fee per registration will be charged on any substitutions made after September 30, 2016. Registration transfers to future meetings will not be accepted.
Photography Notice
Be aware that by participating in SOCAP’s Annual Conference, you are automatically authorizing the Society of Consumer Affairs Professionals (hereinafter “SOCAP”) and its employees, agents and assigns to use your name, photograph, voice or other likeness for purposes related to the mission of SOCAP, including but not limited to publicity, marketing, websites, other electronic forms of media, and promotion of SOCAP and its various programs.