SOCAP International is pleased to invite you to the SOCAP Canada Community Fall Event! The meeting, hosted by Maple Leaf Foods, will take place from 8:00 - 12:00 PM at the Maple Leaf Foods Corporate Office in Mississauga Ontario!
Canada remains one of the last developed countries to implement anti-spam laws, yet has responded with some of the toughest legislation in the world.
Join the SOCAP Canada Community in learning how the Canadian Anti-Spam Legislation will affect how companies communicate with their customers.
Monday, October 1
8:00 - 9:00am Continental Breakfast and Welcome
9:00 - 10:00am Understanding CASL, Adam Kardash, Heenan Blaikie
An expert in privacy and information management law will guide you through this important information including:
• The Background of CASL
• What to expect
• What you need to do to prepare
• CASL exceptions
10:00 - 11:00am How to Deal with Fraudsters, Linda Grover, McCormick
Linda Grover handles Consumer Affairs for McCormick Canada since 2004; currently managing consumer care both in house as well as through an outsourced partnership.
She entered the Contact Centre industry as a CSR in 1995, then moved to training and programme support. She believes it is important to be able to speak with absolute confidence in the company's commitment to providing products of the highest quality; that excellence comes through empathetic, knowledgeable and efficient consumer care. It is important to understand and appreciate the relationship between the consumer and the company, to listen to what the consumer has to to say as well as maintain the integrity of the brand(s).
11:00 - 12:00pm Panel Discussion: Promotional Best Practices
• Kelly Lewis - McCormick • Suzanna Samaroo - Kellogg's Canada • Melinda Rees - Maple Leaf Foods • Kevin Schofield - Unilever Canada
1:30 - 3:00pm Bonus Session: 2014 Direction of the Canada Community
The SOCAP Canada Community wants your input into the direction it should take in 2014 and beyond. We will be offering a bonus session to discuss the topics below.
Please come with your thoughts, ideas and honest opinions.
What: SOCAP International 2013 Canada Community Event
Where: Maple Leaf Consumer Foods ThinkFood! Centre
6897 Financial Drive
Mississauga, ON L5N 0A8
Download a map of the meeting location
When: Tuesday, October 1 | 8:00am - 12:00pm
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