July 12, 2018 (2-3pm ET)
One of the hottest dynamics technology is bringing to the customer journey is the ability to mass personalize relationships across millions of customers. From the consumers viewpoint, they have a hunger to be known and treated uniquely by the brands they do business with. If an organization does not have the ability to gather data and customize relationships, they will “spray and pray” their marketing and customer care hoping to make as many happy as possible. This is not a good long-term strategy because too many consumer products companies are personalizing customer relationships, and this is training customers on what is possible.
In this webinar, international speaker and technology consultant Scott Klososky (also a former keynote speaker at SOCAP annual conferences) will be sharing a vision as to how personalization will progress as a customer journey tool, and the ultimate impacts on the customer care market. Don’t miss this chance to learn how you and your organization can benefit from leveraging data and personalization to delight and retain customers who reach out for help.
Speaker: Scott Klososky - Founder, Future Point of View
Scott Klososky has been on the forefront of technology and industry throughout his career. He is renowned globally for his ability to recognize and capitalize on future trends regarding the ways technology is shaping business and our world. He is currently invested in guiding leaders through the digital transformation.
Scott is the founder and principle of technology consulting firm Future Point of View. Scott regularly advises C-suite executives inside some of the nation’s most recognizable organizations. Through Future Point of View, he works with organizations of different sizes and industries to assess and improve their digital maturity.
Scott has developed the innovative concept of HUMALOGY®, the blending of technology and humanity. Humalogy provides a framework on how leaders can best balance technology and human effort to make processes more efficient and effective.
A widely sought after speaker, Scott speaks to audiences around the world on a range of topics including cybersecurity, leadership, data intelligence, trendspotting, digital marketing, and finding the Humalogy balance. He has developed a reputation for delivering informative, thought-provoking, and entertaining presentations.
Webinar Cancellation Policy:
Refunds for cancellations must be made in writing (via email to email@example.com
) to the SOCAP National Office. No cancellations or refunds five full business days (Monday-Friday) before the webinar. Registration transfers to future webinars will not be accepted.