SOCAP International

Online Learning

Upcoming Online Learning Opportunities

Webinar - Consumer Personalization and the Impact on Customer Care

July 12, 2018
Consumer_PersonalizationJuly 12, 2018 (2-3pm ET)


One of the hottest dynamics technology is bringing to the customer journey is the ability to mass personalize relationships across millions of customers. From the consumers viewpoint, they have a hunger to be known and treated uniquely by the brands they do business with. If an organization does not have the ability to gather data and customize relationships, they will “spray and pray” their marketing and customer care hoping to make as many happy as possible. This is not a good long-term strategy because too many consumer products companies are personalizing customer relationships, and this is training customers on what is possible.

In this webinar, international speaker and technology consultant Scott Klososky (also a former keynote speaker at SOCAP annual conferences) will be sharing a vision as to how personalization will progress as a customer journey tool, and the ultimate impacts on the customer care market. Don’t miss this chance to learn how you and your organization can benefit from leveraging data and personalization to delight and retain customers who reach out for help.

Registration Rates:


Speaker: Scott Klososky - Founder, Future Point of View

Scott KlososkyScott Klososky has been on the forefront of technology and industry throughout his career. He is renowned globally for his ability to recognize and capitalize on future trends regarding the ways technology is shaping business and our world. He is currently invested in guiding leaders through the digital transformation.

Scott is the founder and principle of technology consulting firm Future Point of View. Scott regularly advises C-suite executives inside some of the nation’s most recognizable organizations. Through Future Point of View, he works with organizations of different sizes and industries to assess and improve their digital maturity.

Scott has developed the innovative concept of HUMALOGY®, the blending of technology and humanity. Humalogy provides a framework on how leaders can best balance technology and human effort to make processes more efficient and effective.

A widely sought after speaker, Scott speaks to audiences around the world on a range of topics including cybersecurity, leadership, data intelligence, trendspotting, digital marketing, and finding the Humalogy balance. He has developed a reputation for delivering informative, thought-provoking, and entertaining presentations.

Webinar Cancellation Policy:
 Refunds for cancellations must be made in writing (via email to to the SOCAP National Office. No cancellations or refunds five full business days (Monday-Friday) before the webinar. Registration transfers to future webinars will not be accepted.

On-Demand Online Learning Opportunities

Click Here for Online Courses to Take at Your Own Pace Including:

  • Core Contact Center Management for Customer Care Professionals
  • SOCAP and WOMMA's Social Customer Care Certificate Program
  • Live Chat with Customers: How to Do it Right
  • Tools for Basic Reporting
  • Creating and Executing Customer Experience Strategies for Any Business
  • Training Now! Best Practices for Updating Your Training for Faster Learning
  • Elements of Effective Customer Engagement
  • How to Write to Customers in Your Company's Brand Voice
  • How to Manage Voice of the Customer, Quality and Team/Agent Performance
  • Forecasting, Staffing and Scheduling
  • Small Win Coaching - How to Change Behavior in 1 Day While Strengthening the Agent-Supervisor Bond
For webinar recordings and more resources in the SOCAP Learning Portal, click here.