May 16, 2017 (2-3pm ET)
Presenter: Matt Stafford, Consultant, Future Point of View
Managing Customer Experience today means understanding all the different departments handling aspects of the customer relationship, and understanding the different human and digital channels you’re using to connect with these customers. As technology evolves, it’s only getting more complicated.
Join us May 16, 2017 as Future Point of View consultant Matt Stafford walks us through their method for mapping “the” customer experience. This includes:
- Understanding where to use technology and where human touch is the best approach – We call that blend, HUMALOGY®
- Building a Customer Intelligence model that promotes hyper-personalization
- Mapping the full relationship, not just to the point of sale