SOCAP International

Great Lakes Chapter - Voice of the Customer & Survey Best Practices

June 15, 2017

Voice of the Customer & Survey Best Practices Event with Golf and Bocce Ball


Join the Great Lakes Chapter for an engaging event on Voice of the Customer and Survey Best Practices. Learn how other companies use surveys to capture customer feedback on products and services. Then see how survey data can drive important business decisions for your organization.

Our speakers and survey panelists will offer practical applications and examples of how surveys and insights can make all the difference in your success. In addition, networking time is available during the meeting and after with golf or bocce ball games.

Leveraging CSAT for Continuous Improvement

Dawn Kirspel from the Center for Client Retention and Kathy McGillivray from Kellogg will share CSAT survey best practices, benchmarking and how Kellogg has leveraged the data for continuous improvement.

Reinventing Customer Service from the Outside-In

Brian Powers of NICE Systems will talk about VOC (Voice of the Customer) listening posts across the company and mining text analytics.

WHEN (Event Schedule) Thursday, June 15, 2017
9:30 a.m. - 10:00 a.m.     Registration
10:00 a.m. - 11:00 a.m.   Speakers Dawn Kirspel, The Center for Client Retention and
                                                Kathy McGillivray, Kellogg
11:00 a.m. - 11:45 a.m.   Speaker Brian Powers, NICE Systems
11:45 a.m. - 12:45 p.m.   Lunch
12:45 p.m. - 1:45 p.m.     Survey Panel Discussion
1:45 p.m. - 2:15 p.m.       Networking and Game Preparations
2:15 p.m.                             Golf Tee Time or Bocce Ball Start Time

BOCCE BALL – FREE (PLEASE SIGN UP DURING THE REGISTRATION PROCESS)

GOLF – 18 HOLE SCRAMBLE – PROPER ATTIRE (COLLARED SHIRT / NO JEANS)

SPACE IS LIMITED TO 20 FOR GOLF - 5 GROUPS OF 4

WHERE
Warwick Hills Golf & Country Club
9057 S. Saginaw Street
Grand Blanc, MI  48439

COST (Includes Lunch)
Meeting Only: Members  $55
Meeting Only: $75

Meeting and Bocce Ball: Members $55
Meeting and Bocce Ball: Non-Members $75

Meeting & Golf: Members $155 (Includes Cart)
Meeting & Golf: Non-Members $175 (Includes Cart)



The first 60 people who register will receive the book Welcomer Edge by Richard Shapiro.

Questions?
Kathy McGillivray
269-961-6724
kmcgillivray@kashi.com

For questions on golf or to join a foursome, please contact:

Rich Martin
989-891-6091 (mobile)
rich.martin@hallmarkbusinessconnections.com

SOCAP Chapter Event Registration Cancellation Policy: Refunds for cancellations must be made in writing (via email to socap@socap.org) to the SOCAP National Office. No cancellations or refunds five full business days (Monday-Friday) before the Chapter Event. Registration transfers to future Chapter Events will not be accepted.