SOCAP International

Wisconsin Chapter - Customer Journey Mapping

September 15, 2016
The SOCAP Wisconsin Chapter wants to take you on a journey - a customer mapping journey.

The moment a consumer is aware of your brand or services, you are providing a customer experience. They will read online reviews, browse your website and social media pages, hear word-of-mouth experiences, view advertising, and make comparisons to your competitors.

The best way to ensure that consumers are consistently delighted at each touch point is to leverage Journey Maps. Customer Journey Mapping is a powerful process that enables organizations to see themselves through the lens of the customer, align on future state vision, and effectively drive cross-functional execution.

Join us as you learn all types of vital information from a phenomenal group of experts. Don't miss this event - sign up today!


Brian Costanzo is President and CEO of the Society of Consumer Affairs Professionals (SOCAP) International. He brings more than 25 years of experience in the hospitality industry and a proven record of association membership growth and retention to this position.

David Mierke is Senior UX Researcher and Strategist at ÄKTA, a digital design and engagement consultancy. David helps companies understand human behavior as part of a strategic approach to customer experience, innovation and product development. He has led customer-centric projects for companies like Motorola Solutions, P&G, Lowe’s, and Whirlpool.

Michael Wesolowski is a Senior Experience Architect at ÄKTA, a digital design and engagement consultancy. Michael helps his clients create a blueprint for their product or service that aligns with their customer and business needs. He has been the user-experience lead on projects for companies like Costco, Bank of America, ComEd and BMW.

WHEN (Registration deadline: September 8)
Thursday, September 15, 2016 (Event Schedule)
9:00 a.m. – 9:45 a.m.       Registration
9:45 a.m. – 10:00 a.m.     Welcome and Host Presentation, Runzheimer
10:00 a.m. – 10:05 a.m.   Election of Officers
10:05 a.m. – 10:30 a.m.   Brian Costanzo, SOCAP
10:30 a.m. – 12:00 p.m.   David Mierke and Michael Wesolowski, ÄTKA Consulting
12:00 p.m. – 1:00 p.m.     Lunch and Networking
1:00 p.m. – 2:00 p.m.       Panel Discussion
2:00 p.m. – 2:30 p.m.       You Time: Answers to any questions you can think of –
                                               John Cronce - Jockey
2:30 p.m. – 3:00 p.m.       Door Prizes and Adjournment

1 Runzheimer Parkway
Waterford, WI 53185

Parking: Free parking is available

COST (Includes light breakfast, lunch & refreshments)
Members:         $75
Non-Members: $100

SOCAP Chapter Event Registration Cancellation Policy: Refunds for cancellations must be made in writing (via email to to the SOCAP National Office. No cancellations or refunds five full business days (Monday-Friday) before the Chapter Event. Registration transfers to future Chapter Events will not be accepted.

Thank you Runzheimer for hosting this event!