SOCAP Webinar - Save the Date: June 9 (2-3pm ET)
Over 70 percent of Twitter users expect brands to respond to their complaints and 65 percent of those users expect a response in two hours or less. (Click to Tweet)
With social media users actively seeking a new narrative for engagement, what can brands do to promptly address their customer's needs while creating operational efficiency? In this SOCAP webinar, we’ll examine how General Motors runs an exemplary social media program through a conversation with Rebecca Harris who runs GM’s Social Media Center of Excellence, along with Jim Moloney, Global Director, Contact Center Transformation, from their enterprise-wide social media center of expertise. Rebecca and Jim will cover the importance of setting goals, measuring success, building the right team, and the importance of relationships in creating happy customers.