SOCAP International

Webinar: Using Reporting to Guide Continuous Improvement

August 20, 2015


InterContinental Hotels Group will share how they are using data and reporting to guide continuous improvement.  Data has been used at each point in the process; from building the focus map, engaging stakeholders, to on-going and induction training.  Michelle Mitchell, Customer Experience Optimization Manager will walk you through what she and her team have learned; both in core reporting to keep business smooth, as well as utilizing ad hoc data gathering to measure success.


  • Michelle Mitchell
    Customer Experience Optimization Manager - Guest Relations
    InterContinental Hotels Group

Registration Rates:

  • Corporate Members (Silver, Gold, Platinum, Business Partner): Free

  • Regular Individual Members: $50.00

  • Non-Members: $99.00

Click here to register now!