CRM Magazine - Online Articles

Since the SOCAP journal was first published in 1982, it has carried more than 700 articles by 600+ authors. This index covers most articles that have appeared since 1982. To see articles older than 5 years, click the show archived articles link.

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CATEGORIES

Call Centers
Complaint & Inquiry Handling
Consumer Affairs Role and Profession
Consumer Education & Information
Consumer Loyalty/ Market Value
Consumer Privacy/Regulations
Data Analysis & Reports
Internal Corporate Relations
International Business & Cultural Diversity
Issues & Issue Management
Management of Department
Quality/Operations Improvement
Technology

ARTICLES

Show Archived Articles

Call Centers
The Next Big Thing in Call Centers 2005
Thirty Ideas in 30 Minutes 2005
Three Ways to Get the Most Out of Your Call Center 2005
Journey Into 2004: Replacing Call Center Systems 2003
Toro Co-Sources for Seasonality 2003
Is Outsourcing CRM a Viable Option? 2003
Leading the Way: The Call Center's Impact on Brand Image 2003
Career Development
Expert Insights 2008
Finding Your Currency 2007
Complaint & Inquiry Handling
International Guidelines for Effective Complaint Handling 2005
Ten Tips to Turn Furious Customers Into Fans 2005
SOCAP Consumer Power Study 2004
SOCAP Consumer Power Study 2004
Measuring First Contact Resolution and Its Impact on Budget Revenue 2004
Measuring First Contact Resolution and Its Impact on Budget Revenue 2004
Checkmate: Complaint Handling Practices at an Impasse With Rage 2003
The Road to Profitability is Lined with Satisfied Customers 2003
Service Magic: The Art of Amazing Your Customers 2003
Consumer Affairs Role and Profession
SOCAP International Celebrates Its 35th Anniversary 2008
Trend Watch 2008
Trend Watch 2007
Trend Watch 2007
Tips from the Top: Best Practices from Top Consumer Affairs Experts 2007
Column: Trend Watch 2007
Is Consumer Affairs Ready for Consumer 2.0? 2007
Trend Watch 2007
Column: Trend Watch 2006
Column: Trend Watch 2006
Column: Trend Watch 2006
Column: Trend Watch 2006
Why Savvy Marketers Are Craving Consumer Feedback 2006
Luxury Service: Romancing the High-End Customer 2005
The Perfect Storm: Surviving the Emerging Storm of CRM Trends 2005
Straight From the Recruiter: Managing a Successful Career 2005
Your Local Better Business Bureau: Friend or Foe? 2005
I Want to Be in Charge of Customer Care: The New Advertising Department 2005
Excellence Everyday! A Case Study Collection 2005
The ROI on Delight 2003
The Changing Balance of Market Power in CRM and the Role of Consumer Affairs Professionals 2003
Make Your Move: A Sneak Peak of How Ten Changes Today Will Affect Tomorrow's Consumer 2003
Consumer Education & Information
Increasing Customer Loyalty by Teaching Techies to Talk 2005
Consumer Loyalty/ Market Value
Go Forward: Taking Customer Engagement to the Next Level 2008
Reaching and Creating Loyal Consumers of Color: Expectations of Latino and African-American Consumers 2007
The Six Drivers of Brand Credibility (And Why Consumer Affairs is So Central to the Equation) 2007
Competing with Service Air 2007
Relating, Not Translating: Providing Great Customer Service for Latinos 2007
Spanish-Speaking Customers Are Different: When It Comes to After-Sale Customer Care, One Size Does Not Fit All 2007
Every Customer Touch is a Sales Opportunity: Convert Your Customer Care to "Sales Care" 2006
Strategic Benefits of Consumer Communications Management 2006
Empower Call Center Associates to Better Manage Moments of Truth 2006
The 50-Plus Market: A True Competitive Advantage 2006
Customer Trust: The Next Big Thing in Marketing? 2006
Aligning Customer Relations Service with the Brand 2005
Customer First Teams 2005
Designing a Business Case for Fross-Functional CRM 2004
Designing a Business Case for Fross-Functional CRM 2004
Getting More From Customer Experience Management Programs 2004
Achieving 100 Percent Satisfaction: An Omaha Steaks Case Study 2004
Building Staff Loyalty to Increase Customer Loyalty 2003
Keeping the Customer at the Heart of the Company 2003
Retention Beats Acquistion Every Time! 2003
Consumer Privacy/Regulations
Dealing with Today’s HIPAA Regulations 2006
10 Privacy Mistakes to Avoid 2006
Data Analysis & Reports
Understanding the Data Collected in Customer Surveys 2007
Sweet Success: Cadbury Schweppes Improves Customer Relations 2007
I Can’t Get No Satisfaction 2006
Leveraging Consumer Contact Information 2006
Actionable Consumer Satisfaction 2006
How Accurate is Your Data? A Schick Case Study 2005
Service Metrics: Using the Dashboard to Drive Customer Intelligence 2004
Customer Intelligence Through New Eyes 2004
How to Make Headlines at Your Company: A Journalist's Sure Fire Approach 2004
Don't Skip Dessert 2004
Don't Skip Dessert 2004
Service Metrics: Using the Dashboard to Drive Customer Intelligence 2004
How to Make Headlines at Your Company: A Journalist's Sure Fire Approach 2004
Sometimes Insight Comes From Outside: Levi Strauss & Co.'s Consumer Relations Benchmarking Project 2003
Five Keys to Designing Sucessful Customer Service Satisfaction Measurement and Management 2003
Assembling Better Measures 2003
Plotting Your Course: Using Control Chrats to Interpret Customer Satisfaction Data 2003
Globalization
Going Global: IBM's Opportunities and Lessons Learned 2008
Global Site Selection: A Step-by-Step Guide to Choose Your Company's Best Contact Center of BPO Location 2008
Internal Corporate Relations
Creative Solutions: Turning Lemons into Lemonade 2007
Help! Marketing Hates Me! Make Peace--and Profits--With Marketing 2005
Keys to Successful Voice of the Customer 2003
International Business & Cultural Diversity
Competencies for Today's Multicultural Market 2007
Offshoring Captive Back Office Operations: Where Do I Go Now? 2006
Going Global: Challenges and Benefits for Customer Care 2005
Can Offshore Be Off the Hook Without Going Off Your Rocker? 2005
Maximizing International Relations: How to Understand and Get Along With UK 2005
Hispanic Market Calling…Specialty Call Centers Answering 2005
Offshore Outsourcing Q & A 2004
Global Outsourcing: An In-Depth Look at the Trend That is Here to Stay 2004
Is Your Global Expansion Plan on Track? 2003
Issues & Issue Management
Business Social Responsibility: How Consumer Affairs Can Get a Seat at the Table 2007
Recovering Lost Trust 2007
The Best Offense Requires a Good Defense: Even the Best Executed Recall Still Requires an Effective Defense against Potential Future Claims 2006
From the Headset to the Courtroom: Strategies for Handling Potential Lawsuits 2004
Shelter From the Storm: A Case Study in Crisis Management 2003
Dog Days at Northwest: A B2B Case Study 2003
Putting Privacy in Perspective 2003
Setting Up Your Early Warning Systems and Limiting Your Liability in Product Recalls 2003
Are You Service All Your Customers? No Hablamos Espanol 2003
Management of Department
The Best Interview Questions Ever 2006
Call Center Blues: Bring in the Humor 2006
Taming the Stress Tiger in Your Contact Center 2006
Ten Great Ways to Manage Your Greatest Assett 2005
From the Abstract to the Concrete: How to Transform Your Contact Center Into a Business Intelligence Center 2004
Making an Impression: How to Lead Your Team to Success 2004
Tough Questions to Ensure Customer Loyalty 2004
Making an Impression: How to Lead Your Team to Success 2004
On the Horizon: Tips, Trades and Advice From Past SOCAP Chairmen 2004
Tough Questions to Ensure Customer Loyalty 2004
On the Horizon: Tips, Trades and Advice From Past SOCAP Chairmen 2004
From the Abstract to the Concrete: How to Transform Your Contact Center Into a Business Intelligence Center 2004
Customer Care Concerto in C Major 2003
Seven Techniques for Creating a Motivating Workplace 2003
Protecting Against Burnout 2003
Five Ways to Mine Cost Savings: Strategies for Effective Scheduling 2003
Winning Tactics: Using Feedback to Motivate Employees 2003
Quality/Operations Improvement
Adopting Consumer Affairs Best Practices at Old Mother Hubbard: Moving from Old-style Classic to Best-in-Class 2007
CL&P’s Road towards Best-of-Best Performance in Customer Service 2006
Transforming A Customer Care Program: How Tilia Direct Integrated Strategic Selling and Created A Money Maker 2006
Create a High-Functioning Team Across Operational Areas 2006
Want to Improve Your Call Center? 2006
Eight Great Ways to Do More With Less 2005
Six Ways to Make Training Stick 2005
Using Six Sigma to Address the Voice of Customer Concerns 2004
Changing the Focus From Cost to Customer 2004
Using Six Sigma to Address the Voice of Customer Concerns 2004
Changing the Focus From Cost to Customer 2004
That's Great Advice Charlie Brown! New Rules for Mining Customer Intelligence 2003
Where Are We Going? Are We There Yet? Service Standards Point the Way 2003
The SOCAP CCMM: Your Roadmap to Greater Contact Center Efficiency 2003
Running the Extra Mile: Going Beyond Standards in Sales and Service Process 2003
Staff Development
Manage, Mentor and Maintain Great Employees: How Nordstrom Inspires Its Employees 2007
Building Rapport with the Customers 2006
Getting the Most from Generation X: A Customer Strategy Argument 2005
Leveraging Your Company's Values to Improve Morale 2005
Training for Non-Trainers: Five Simple Steps to Success 2005
Becoming a Contact Center Employer of Choice 2004
The Customer Experience: Training Through a Game of Chance 2004
The Art of Employee Surveys 2004
Friendliness Counts: A New Approach to Call Center Logic 2004
Real Life Results: Pumping Up Training Programs 2004
Real Life Results: Pumping Up Training Programs 2004
Service Level Agreements: A Double-Edged Acronym 2004
Becoming a Contact Center Employer of Choice 2004
Music to Their Ears: What Consumer Hear in Your Email 2004
The Customer Experience: Training Through a Game of Chance 2004
Score! Training CSRs to Be Problem Solvers 2004
Service Level Agreements: A Double-Edged Acronym 2004
The Art of Employee Surveys 2004
Score! Training CSRs to Be Problem Solvers 2004
Music to Their Ears: What Consumer Hear in Your Email 2004
Unleashing the Power of Customer Care in Your Organization 2004
Friendliness Counts: A New Approach to Call Center Logic 2004
Protecting Your Most Important Players, Proactive Customer Recovery 2003
Separate Yourself from Amateurs 2003
Magnetic Service: A Prescription for Anxious Customers 2003
The Key to Recruiting and Retaining Your Team: Know Your Staff 2003
Laying the Foundation for a Quality Call 2003
Building Better Customer Service Email 2003
Improving Quality With Proper Measurement and Monitoring 2003
Technology
Benefiting from the Daily Use of Analytics in the Contact Center, Part 2 2007
Using the Contact Record as an Information Portal 2007
Blogging: The Empowered Consumer Goes Online 2007
Taking Relationships Off Hold 2007
Increase the Usability of Your Customer Service Website 2006
Benefiting from the Daily Use of Analytics in the Contact Center, Part 1 2006
Taming the Uncontrolled Email Beast 2006
Breakthrough Contact Center Technology: The Customer Service Screen 2005
Contact Centers Benefit From Next Service Trend: Software-as-a-Service 2005
Focus on your Customer and Your Bottom-Line: Offer Diverse Customer Support 2005
Seven Steps to Effectively Implementing a Customer Interaction Solution 2004
Channel Surfing: Using Preferences, Usage and Satisfaction Data to Construct a Company-Specific Multi-Channel Access Plan 2004
Don't Let Technology Tales Wag Your Dog: Choosing Innovations for Your Customer Care Center 2004
Don't Let Technology Tales Wag Your Dog: Choosing Innovations for Your Customer Care Center 2004
Discovering the Power of Segmented Voice Tools 2004
Seven Steps to Effectively Implementing a Customer Interaction Solution 2004
Discovering the Power of Segmented Voice Tools 2004
Channel Surfing: Using Preferences, Usage and Satisfaction Data to Construct a Company-Specific Multi-Channel Access Plan 2004
Commonsense Relationship Management: The Key to Your Successful CRM Project is Not Technology 2003
How Consumer Technology Tips the Scales to Consumers 2003
The Trap of Obvious Truths 2003
Solving the Database Dilemma: One Company's Triumphant Story of Enforcing New Customer Service Policies 2003
Executing Your Game Strategy: Is Self-Service Worth Your Companies Investment? 2003
Tuning in to Tsunami Email: Ride the Wave with ERMS 2003

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