Guidelines for Authors

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Guidelines for Authors for Customer Relationship Management Articles:

Content: Articles should support the professional development of the membership, while promoting the value and growth of the customer care profession. This is achieved by reporting on emerging issues and trends, focusing on customer satisfaction, retention, and bottom-line benefits to the organization, and by complementing SOCAP’s professional development offerings. Treatment of the topic should be instructional and detailed, providing full explanation, strategies, and solutions (i.e., the focus should be on HOW to do it, not why it should be done). Case study articles are welcome. The article must not promote authors or other companies, or a particular brand of product or equipment. For advertising information, call the SOCAP National Office 703-519-3700 or email ken@socap.org.

Readership & Circulation: Customer Relationship Management is one of the longest-standing magazines written to address issues and concerns of corporate customer care experts. It is available only through membership in SOCAP. The magazine is currently distributed to SOCAP members worldwide, then circulated within their companies. Customer Relationship Management readers are typically management in charge of customer care located at the corporate headquarters. They are interested in topics including customer retention and loyalty, call center operations, consumer behavior and trends, consumer data management, general management issues, customer satisfaction measurement, consumer education and communication, internal corporate relations, regulatory issues, consumer advocacy, prevention mechanisms, data analysis and reporting.

Acceptance: The Publications Committee and editorial staff evaluate all submissions for clarity, depth, and scope of the ideas presented. Simultaneous submissions to other publications are not permitted. Submitted articles cannot be returned.

Acknowledgment: The byline will consist of the author’s name. A short biography (60 words or less) will appear in the article along with a photograph if available. The article submission should include a biography, photo, as well as any graphic accompaniment. A maximum of four authors are allowed to receive a byline and/or photos for one article.

Format: Graphs, tables, charts, photos, line art or other graphic representation are highly encouraged and should be submitted in high resolution jpeg or tif file format. Data sources and bibliographic references must be included at the end of the article. Email transmission of text is acceptable in Word or text format.

Length: Minimum of 950 words, maximum of 2700 words. Shorter articles, case studies and FYI-type informational pieces are encouraged.

Editing, Rights and Reprints: Articles selected for publication in Customer Relationship Management may be edited at the discretion of the editor. SOCAP protects all rights to articles published in Customer Relationship Management. Articles published in Customer Relationship Management may not be reprinted elsewhere without permission from SOCAP International.

Editorial Calendar and Deadlines: Customer Relationship Management is published four times a year—in February, May, August and November. Email article submissions biography, photo, and artwork to cindy@socap.org. Please visit SOCAP website for the 2008 publication schedule.