Seven Steps to a Unifying Mission Statement:

A mission statement cannot be effective unless everyone in the organization knows and practices it. It's essential that your mission motivate your employees. Here's how to establish a mission that allows your workforce to be proud of what they're doing:

1. Write your mission statement in simple language.
2. Make sure that everyone in your organization understands it.
3. Do not mention money in your mission statement.
4. Write to motivate your employees, not your shareholders.
5. Post your mission statement in conspicuous places. You may want to have everyone sign a sheet of paper stating they have read the mission periodically so they will be continually reminded of its importance.
6. Make sure the management team reinforces the mission statement through their actions.
7. Celebrate and reward those who live the mission.

-- From "Creating and Sustaining a Superior Customer Service Organization," which can be purchased through the SOCAP International Resource Center Bookstore.

Contact Us	Site Map	Site Awards	Copyright Info	Privacy / Disclaimer
©2006 Society Of Consumer Affairs Professionals In Business 703-519-3700. All Rights Reserved.