Three Keys to a Successful Website
Designing and updating a website can be an arduous task. Keep these three
guidelines in mind to run a successful site.
- Keep the "three-click rule" in mind. This says that 75 percent of website
visitors will leave a site within three clicks if they do not find the
information they seek. Continuously analyze and modify your site based on
what people look for. In addition, the ability to perform categorized
searches and a well-thought-out navigation system can play a major role in
building a straightforward information delivery system.
- Read your site. Errors such as spelling and grammar mistakes and
sentences that don't make sense are the kiss of death for a website. If the
information you're trying to deliver is difficult to understand or comes off
as anything less than first class, it's probably better not to offer the
information. So, before you put new information on your site, make sure you
read it a few times, and have a number of other people read it as well.
- Organize first, then present. Always stop to consider the needs of those
who might not understand the information as easily as you. Design and plan
for the lowest common denominator. Don't make visitors guess where to go --
build a site that guides them to the information.
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