10 Rules of Customer Respect
As you are working on enhancing your customer’s online experience, we suggest you keep the following "10 Rules for Online Customer Respect” in mind:
- What is the most important message you want to get across on your site? What is the one thing you want your customers to take away after visiting your site? What do you want them to do?
- Make it easy for users to locate product, services and corporate information.
- Provide users with an online contact method
- Ask for permission before sending any kind of marketing communication.
- Be open and honest about how you use personal data collected online.
- Provide users with an easy-to-understand privacy policy.
- Never, ever share personal data without the customer’s expressed consent.
- Reply quickly and thoroughly to online queries.
- Use personalization to customize your communication with a customer.
- Treat your online customer the same as an off-line customer – as if he or she is your only one!
Source: customerrespect.com
