Clips from Her Breakout Session
at the 2007 SOCAP International Annual Conference:
Can Doing Good Within Your Company
Build Customer Advocates?
In the December 2007 issue of CRM Magazine, Dr. Susan D. Kirby offered insights into how consumer affairs can get a seat at the table in Business Social Responsibility (BSR) discussions. These clips from her breakout session give an overview of BSR, a discussion of BSR trends and a discussion of where the consumer fits in the BSR equation.
Overview of Business Social Responsibility
Business Social Responsibility Trends
Where the Consumer Fits in Business Social Responsibility
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Susan D. Kirby, Ph.D. is the President of Kirby Marketing Solutions, Inc. With more than 22 years of marketing experience in the private and public sectors, Dr. Kirby works with organizations to help them integrate marketing thinking and practices into program development and organizational communications. She has spent the last 15 years consulting with nonprofit and government agencies and is currently identifying and recruiting business mentors to help public health agencies improve their business systems through such business tools as LEAN and Six Sigma. Dr. Kirby has spoken at more than 50 conferences, authored book chapters and journal articles, and reviewed articles about branding, social marketing and health communication. She was a speaker at the SOCAP Annual Conference. Contact: susan@kirbyms.com |