| Sunday, April 19 | |
| 2:00–5:00 pm | SOCAP Committee Meetings |
| 3:00–8:00 pm | Conference Registration |
| 4:00–5:30 pm | Chapter Leadership Forum |
| 5:30–6:30 pm | First-Timer/New Member Welcome |
| 6:30–7:30 pm | Welcome Reception |
| Monday, April 20 | |
| 7:30 am–5:30 pm | Conference Registration |
| 8:00 am–9:00 am | Continental Breakfast |
| 8:00 am–5:00 pm | Exhibit Hall Hours |
| 9:00–10:30 am | Opening General Session: Findings of SOCAP Benchmarking Study |
| 10:30–11:00 am | Networking Break |
| 11:00 am–12:15 pm | Breakout Sessions by Industry (based on Benchmarking findings):
|
| 12:30–1:30 pm | Industry Networking Luncheon |
| 1:45–3:00 pm | Breakout sessions by Industry (based on Benchmarking findings) |
| 3:00–3:30 pm | Networking Break |
| 3:30–5:00 pm | Afternoon General Session: Keynote: Lisa Mann, Vice President, Consumer Experiences, Kraft Foods, Inc. |
| 5:00–6:00 pm | Exhibitor Reception |
| Tuesday, April 21 | |
| 7:30 am–5:00 pm | Conference Registration |
| 8:00am–9:00 pm | Continental Breakfast |
| 8:00am–3:00 pm | Exhibit Hall Hours |
| 9:00–10:30 am | Morning General Session: Keynote: Amy Curtis-McIntyre, Vice President, Brand Communications at Hyatt and Former Vice President, Marketing at JetBlue |
| 10:30–11:00 am | Networking Break |
| 11:00 am–12:15 pm | Breakout Sessions by Topic:
|
| 12:30–1:30 pm | Networking Luncheon |
| 1:30–2:15 pm | Exhibitor Showcase (New!) |
| 2:30–3:45 pm | Breakout Sessions by Topic:
|
| 3:45–4:00 pm | Networking Break |
| 4:00–5:15 pm | Closing General Session: Cross-Industry Panel |
| 6:00–9:00 pm | Conference Social Finale |
