Globalization, Data and Reporting and Consumer Trends will be major themes for the 2008 Symposium.
Specific topics under each theme include, but are not limited to, the following:
Globalization
• How to Know When Your Company Needs to go Global, Preparing a Readiness Strategy
• How to Understand Your Global Consumer
• How to Build Your Global Team
• Handling and Managing Cultural Sensitivity and Training for Employees
Data & Reporting
• Using Data to Influence Decisions about Products & Services
• Using Data to Manage and Monitor Consumer Concerns
• Best Practices in Reporting
• Different formats on how companies report data
• Frequency of reporting
• Where data is reported
Consumer Trends
• Understanding the Millennial Consumer
• Understanding the Baby Boom Consumer
• Market to the Young Consumer
• How Companies Respond to Consumer Postings on Their Products or Services
• Handling or Responding to Different Technologies (e.g., blogs) that Consumers Use to Communicate About Products
