Blogging 101:
Engaging the Customer with Blogging
& Social Media
Wednesday, April 30, 8:30-10:30 a.m.
Susan Getgood
GetGood Strategic Marketing Inc.
Blogs, search engines and social networks like Facebook and YouTube are changing the way we do business. In this new era, whether they like your product or hate it, customers are talking to each other as much or more than they are talking to you. Customer service professionals need to know how to use the new online tools to properly participate in this online conversation. This workshop introduces the social media tools that are most relevant for consumer affairs and customer service, and shows how companies can best use them to engage with their customers.
