SOCAP’s Special Affinity Networking Groups (SANGs) will meet at the 2007 Symposium. Additional registration is required to attend the SANG meetings.
EXECUTIVE SANG
Tuesday, April 17, 2007
12:15-3:00 PM (includes lunch)
*Fees:
$50 – Executive SANG member
$130 – Non-Executive SANG member
(Non-member fee includes 1 year membership to Executive SANG)
NOTE: Attendees to Executive SANG must be managers, directors or the most senior person within their company with primary responsibility for customer care.
Meeting Focus: Consumer Generated Media
General Meeting Agenda:
| 12:15–1:15 pm |
Luncheon Guest Speaker:Eric Hutto, Vice President, Consumer Business Segments, Perot Systems, and Keynote Speaker for 2007 Symposium |
| 1:30–3:00 pm |
Executive SANG meeting Speaker: Peter Blackshaw, Chief Marketing Officer, BuzzMetrics |
Bio for Pete Blackshaw
Pete Blackshaw is a recognized expert in interactive marketing, word of mouth, and consumer understanding. Before Intelliseek’s acquisition by Nielsen BuzzMetrics, Pete served as Intelliseek’s Chief Marketing and Client Satisfaction Officer, responsible for major client engagements and marketing efforts. He is a co-founder of the 2004 Word-of-Mouth Marketing Association, one of the fastest growing industry groups in advertising and marketing circles, and he presently authors a bi-weekly column on digital marketing strategy targeted to CMOs for ClickZ network. He is frequently quoted in major publications, including the Wall Street Journal, New York Times, Advertising Age, and USA Today. Pete authors several work and personal blogs, including www.consumergeneratedmedia.com, www.hybridbuzz.com, and parenting centered www.dosbebes.com. In 1999, he founded PlanetFeedback.com (later acquired by Intelliseek) after a career in interactive marketing and brand management at Procter & Gamble
FOOD & BEVERAGE SANG
Wednesday, April 18
10:00 am–2:00 pm (includes lunch)
*Fees:
$50 – Food & Beverage SANG member
$110 – Non- Food & Beverage SANG member
(Non-member fee includes 1 year membership to Food & Beverage SANG)
Meeting Focus: Marketing to the Hispanic Consumer
General Meeting Agenda:
| 10:00–11:00 am |
Opening Speaker: Jeff Maszal, Vice President, Sales & Marketing, Customer Care Measurement & Consulting (CCMC) |
| 12:00–1:30 pm |
Panel and Working Lunch Current speakers for the panel are: Velma Gooding Holly Beatty Marissa Solis |
| 1:30–2:00 pm |
Closing Thoughts and Next Step |
For questions about SANG meetings at the SOCAP Symposium, please contact Marjorie Bynum at marjorie@socap.org.
