Take Charge of Your Senior Management
- • Helen Horsham-Bertels, Starwood Hotels and Resorts
• Denise Coll, Starwood Hotels and Resorts
• Jeff Hagen, General Mills Inc.
• Chris Irving, Publishers Clearing House
Customer care professionals everywhere know how much their work adds tremendous value to the company's bottom-line. However, the challenge for many within the profession is how to communicate that value to key decision makers and senior management within the company. This Spotlight Session, hosted by SOCAP's Executive Community, will tackle this ongoing issue head on with a panel discussion on specific ways to deliver value to your company's leadership. This session will include insights from customer care executives as well as key senior corporate representatives who oversee the customer care function within companies.
Leveraging Social Media to Monitor Consumer Feedback
- • Myra Golden, Moderator
• Frank Eliason, Comcast Corporation
• Richard Clancy, Sony Electronics (formerly)
Social media is a major buzz word in Consumer Affairs, but how do you leverage social media tools to track consumer feedback? Who should own this process? Are there "rules" for using social media to monitor consumer feedback? What works and what are the pitfalls to avoid? These questions and much more will be the focus of this Spotlight Session with top social media and industry experts. You will hear firsthand insights about using social media tools to engage with consumers and participate in hands-on exercises to help you advance your overall understanding of social media.