Thursday, June 12
| 2:15–3:00 pm | Registration |
| 3:00–5:00 pm | Welcome/Reporting Fundamentals & User Needs List • Marie Shubin, EJ Gallo • Maureen Meier, PepsiCo |
Friday, June 13
| 8:00–8:30 am | Continental Breakfast/Review User Needs List |
| 8:30–9:00 am | Normalized Technique • James Heatter, Unilever Root Cause Analysis |
| 9:00–10:00 am | Discussion of Target Audiences and Distribution of Reports Best Reporting Styles for each audience. |
| 10:00–10:15 am | Break |
| 10:15 am–12:15 pm | How I Do It: Show and tell from participants demonstrating what they are currently doing with data reporting and why it works. • Leslie Summer, General Mills • Carmen Caccavale, DPS Customer Solutions • Bill Neville, ConAgra Foods Threshold Setting: What report works best for what departments and why Building Visibility: What is getting the most attention |
| 12:15–1:15 pm | Table Topics & Networking Lunch |
| 1:15–2:00 pm | Speed Dating: Share best reporting technique / feature / idea. • Cathy Dial, Frito Lay |
| 2:00–2:15 pm | Break |
| 2:15–3:00 pm | Wrap-up and Next Steps • Carmen Caccavale, DPS Customer Solutions |