Mark Your Calendar for the 2008 SOCAP Annual Conference in Miami
Hispanic Marketing, Business Social Responsibility, Consumer Loyalty/Advocacy and Professional Development are the timely themes that will be addressed during the 2008 SOCAP Annual Conference, October 5-8, at the Loews Miami Beach Hotel.
Two exciting keynote speakers have already been confirmed:
Kelly McDonald
President, McDonald Marketing
Kelly McDonald is President, McDonald Marketing, and a leading expert on the Latino Market. She is a marketing and advertising expert with 20 years of ad agency experience in both the General Market and Latino sides of the business. Kelly worked in top positions for several global ad agencies, including Young & Rubicam, TBWA Chiat/Day and Temerlin McClain before making the move to Latino advertising and marketing. While working for one of the country’s top Latino ad
agencies, Kelly immersed herself in Latino culture. Kelly has worked to help top clients such as Toyota, Nissan, Subaru, BlueCross BlueShield, Kimberly-Clark, Bank One, Alltel and Budweiser grow their businesses by targeting U.S. Latinos strategically and creatively. Kelly’s dream is
to educate American businesses and organizations about the potential of cultivating Latino consumers and share marketing insights to reach Latinos emotionally, rationally and with cultural relevance.
Tony Hsieh
Chief Executive Officer, Zappos.com
Tony Hsieh is the CEO of
online shoe seller Zappos.
com. Tony originally
got involved with Zappos
as an advisor and investor
in 1999, about 2 months
after the company was founded. He
joined the company in 2000. Under his
leadership, Zappos has grown gross merchandise
sales from $1.6M in 2000 to
$840M in 2007 by focusing relentlessly on
customer service. Tony focuses on continuing
to grow the business at a rapid pace
while maintaining the culture and feel of a
small company. Prior to joining Zappos,
Tony co-founded Venture Frogs with Alfred
Lin. Venture Frogs is an incubator and
investment firm that invested in Internet
startups, including Ask Jeeves and Zappos.
com. Prior to Venture Frogs, Tony cofounded
and grew LinkExchange from a
side business from his apartment to a cooperative
advertising network that
reached over half of Internet enabled
households. LinkExchange was successfully
sold to Microsoft for $265M in 1998.