| Sunday, October 7 | |
| 8:00 am-12:30 pm | SOCAP Golf Tournament Sponsored by Network Direct |
| 2:00-4:00 pm | SOCAP Committee Meetings |
| 4:00-5:30 pm | Chapter Leadership Forum |
| 5:30-6:30 pm | New Member/First-Timer Orientation |
| 3:00-8:00 pm | Conference Registration |
| 7:00-8:00 pm | Welcome Reception Sponsored by RQA and Stericycle |
| Monday, October 8 | |
| 7:30 am-5:30 pm | Conference Registration |
| 8:00-9:00 am | Continental Breakfast Sponsored by Hamilton Contact Center |
| 9:00-10:30 am | Opening General Session: Relationships for Revenue Growth Keynote: Keith Ferrazzi Leading Author Sponsored by Kraft |
| 10:30-11:00 am | Networking Break |
| 11:00 am-12:00 pm | Breakout Sessions (4) |
| 12:15-1:45 pm | General Session Luncheon: SOCAP Annual Business Meeting Sponsored by Telerx |
| 2:00-3:00 pm | Breakout sessions (4) |
| 3:00-3:30 pm | Networking Break |
| 3:30-5:00 pm | Afternoon General Session: How to Become the Nordstrom of Your Industry Keynote: Robert Spector Leading Author Sponsored by Coty Inc. |
| 5:00-6:00 pm | Awards Reception in Exhibit Hall (Honoring SOCAP Chapter Award Recipients) |
| Tuesday, October 9 | |
| 7:30 am-5:00 pm | Conference Registration |
| 8:00-9:00 am | New Member Orientation |
| 8:00-9:00 am | Continental Breakfast |
| 9:00-10:30 am | Morning General Session: Selling to Today’s Multicultural Customer Keynote: Lenora Billings-Harris International Diversity Consultant and Leading Author Sponsored by Westfield |
| 10:30-11:00 am | Networking Break |
| 11:00 am-12:00 pm | Breakout Sessions (4) |
| 11:00 am-1:00 pm | Executive SANG Meeting & Luncheon— Pre-registration Required (space limited) Sponsored by AFFINA |
| 12:15-1:15 pm | Networking Lunch (Buffet in Exhibit Hall) Sponsored by AFFINA |
| 1:30-3:00 pm | Breakout sessions—Professional Development (4) |
| 3:00-3:30 pm | Networking Break |
| 3:30-5:00 pm | Closing General Session: Wake Up and Listen to Consumer 2.0! Keynote: Pete Blackshaw Executive Vice President of Strategic Services of Nielsen Online, Nielsen BuzzMetrics Sponsored by General Mills |
| 6:00-10:00 pm | Conference Social Finale |
| Wednesday, October 10 | |
| 8:30-10:30 am | Consumer 2.0 Boot Camp: 10 Strategies & Tactics to Stay Ahead with Pete Blackshaw— Pre-Registration Required (space limited) |
| 10:00 am-2:00 pm | Food & Beverage SANG Meeting— Pre-Registration Required |
