In This Section

IN THIS SECTION

Connect with SOCAP

Connect With SOCAP

History

SOCAP International (The Society of Consumer Affairs Professionals in Business) was established in 1973 to help shape the business community’s response to changing consumer needs and expectations.

The Council of Better Business Bureaus (CBBB) played a major role in the formation of SOCAP. The CBBB authorized aid for the creation of a consumer relations group and sent a mailing to Fortune 500 companies asking for information on consumer affairs and the name of the person responsible for that function.

The new organization—now known as SOCAP International—was born on May 24, 1973 at a CBBB assembly in Anaheim, California. Jack Scarcliff, director of consumer affairs for Firestone Tire and Rubber Company, was elected SOCAP’s first president. In 1981, SOCAP hired Louis Garcia to manage the association. The following year, SOCAP introduced Mobius (now Customer Relationship Management), the first professional journal for consumer affairs executives in business.

SOCAP has produced studies, conference programming, magazine articles and website materials reflecting the latest trends in consumer affairs—including the increased focus on customer care, customer loyalty and retention, contact center management, globalization, sourcing strategies and technological developments.

In July 2006, with the retirement of Louis Garcia, Matthew R. D’Uva became the President of SOCAP International. At the 2007 Annual Business Meeting in Palm Springs, SOCAP adopted a new vision and mission.

Additional resources: SOCAP: The First 10 Years (pdf - 17MB download).

Share This!

2012 Webinar Series

CRM Magazine Global Module