Tuesday, November 18, 2014 (2-3pm ET)
Innovating in Today's Experience Economy
Presented by B. Joseph Pine II, co-author, The Experience Economy
In a world where goods and services are no longer enough, what people want are experiences and memorable events that engage each customer in an inherently personal way. It's fast becoming an imperative, therefore, to innovate in experiences, creating offerings, places, and customer initiatives that get them to want to spend time with you. Think about and discuss how you can innovate in such experiences - for what business you think you are in will determine your opportunities for growth now and into the future.
You will learn about:
- the importance of embracing a theatre model for your people - for experiences are staged
- how to efficiently serve customers uniquely - for mass customizing automatically turns goods into services and services into experiences
- how to use digital technology to fuse the real and the virtual - for customer value today lies out on the digital frontier.