Tuesday, December 9, 2014 (1-2pm ET)
The Truly Mobile Journey
Presented by ConAgra Foods - Jeanne Jones, Jeff Shaver, Tara Clark; Action! - Tom Asher, Holly Smith
Have You Been Tasked With Taking Your Care Team Mobile?
Today’s consumers are using an ever-increasing number of devices to access the Web, search for information, make purchases and manage their lives. For the first time in U.S. history, consumers now use smartphones and tablet apps more than desktop computers to access the Internet. According to a recent study, mobile devices accounted for 55% of Internet usage in the U.S. - with the majority of traffic coming from apps and this trend is accelerating.
As customer care professionals, we need to keep pace with consumers’ mobile reality. A reality that isn’t just about eCommerce – it’s about resolving consumer concerns when and where they need and want it. Is your company stretching your mobile view to include consumer care issues like – where to buy, digital couponing and problem resolution via mobile?
Join us for this encore presentation first presented last month at SOCAP’s Annual Conference in Colorado Springs. We’ll dig even deeper as Jeanne Jones of ConAgra Foods and two of her colleagues - Jeff Shaver and Tara Clark - share their mobile vision for the future and how consumer affairs is implementing mobile technology to create a better journey for their consumers. Hear what they’ve learned so far, and how they intend to bridge the mobile gap by leveraging the power of mobile and the Action! App.