Register Now!
SOCAP International's Canada Community is proud to present a special one-day event on Crisis Management hosted by Maple Leaf Foods. Network with fellow customer relationship experts from across Canada and North America at this premiere event, hosted by SOCAP International's Canada Community and Maple Leaf Foods!
Coming in early? Need accommodations? Be sure to check out the hotel information before booking your room!
| BONUS: The first 20 people to register will have the opportunity to participate in a special workshop making Pocket Pies with culinary experts at the incredible ThinkFood! facility celebrating the Year of the Pie! Register now to guarantee your spot! |
Presenting companies include:
| Agenda |
| 9:15 - 10:30am |
Special “Pre-Event”
Celebrating the Year of the Pie!
(Available only to the first 20 registrants)
2011 has been proclaimed the Year of the Pie! by trend-spotters and foodie insiders such as Rachel Ray, Andrew Freeman and other “foody” influencers. Tenderflake (one of the many quality brands offered by Maple Leaf Foods) offers a wide variety of ready-to-bake pastry products that makes keeping up with the Year of the Pie, well…as Easy as Pie! For the first 20 people to register, they will have the opportunity to participate in a workshop learning how to make Pocket Pies with our culinary experts at the incredible ThinkFood Facility!
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| 10:30 - 11:00am |
Welcome and Introductions
Chris Wallace, Chair, SOCAP Canada Community
Matthew R. D'Uva, CAE, President & CEO, SOCAP International
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| 11:00 - 11:45am |
Crisis Management Preparedness – What you need to know and who should be part of the conversation
Linnea Johnson, Director of Consumer Services, Unilever
It is not always impossible to avoid a crisis, but it is possible to be prepared. Learn insights from top brands and professionals to ensure that you are ready. They focus on:
- How to put together a crisis management strategy
- How to create and prepare a cross-functional crisis management team
- How to assemble a qualified group of outside experts and business partners to support you in a crisis.
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| 11:45am - 1:15pm |
Networking Lunch/Guided Tours of the THINKFOOD! Facility
A UNIQUE OPPORTUNITY! Explore by guided tour the impressive, one of a kind ThinkFood! Facility at Maple Leaf Foods. Tours will be offered through the lunch period
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| 1:15 - 2:00pm |
Crisis Management Case Study: Maple Leaf Foods
Colleen Hebel, Senior Manager, Corporate Consumer Affairs, Maple Leaf Foods
Learn of the importance of values through crisis and how Maple Leaf Foods responded to consumers, regulators and the media. Discover how the Maple Leaf Foods Consumer Affairs team prepares and responds to crises through this real life case study of one of the worst food recalls in Canada as presented by company executives.
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| 2:15 - 3:00pm |
KEYNOTE PRESENTATION: Building and Protecting your Brand
Stephen Graham, Chief Marketing Officer, Maple Leaf Foods
Customer Care is a key element in building and protecting your brand. Mr. Graham will provide insights on how Maple leaf Foods has successfully integrated customer care into core business functions. Mr. Graham will provide specific insights into how Maple Leaf Foods is:
- Creating a unique brand experience for consumers.
- Expanding the impact of customer care through social media integration.
- Harnessing the voice of the customer throughout the company by maximizing data and reporting tools.
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