Keynote Speakers
Carmine Gallo
Columnist, Businessweek.com
Carmine Gallo is a presentation, media training and communication skills coach for the world’s most admired brands. He transforms executives into extraordinary presenters—working directly with the companies that touch your life every day. His clients include Intel, Hyundai, Chase, IBM, Nokia and many other notable brands. Gallo has also made a mark as a crisis communications specialist, working with major banks, consumer goods and agricultural companies that faced industry-threatening challenges.
Gallo is a columnist for Businessweek.com, writing a popular weekly column on the topic of leadership and communications. He is a keynote speaker and seminar leader whose multimedia presentations are a hit with audiences around the world. As a former television anchor and business correspondent for CNN, CBS, TechTV, and Fox, Gallo is a popular guest and has appeared on CNBC, NBC, CBS, and in The New York Times, The Wall Street Journal, Investor’s Business Daily, MSNBC.com, BNET, RedBook, Forbes.com, as well as many other media outlets. Gallo also worked as Vice President of Media for Ketchum, a global top 5 public relations firm. He brings a unique breadth of experience as a journalist, entrepreneur, author and public relations professional.
Gallo holds a Bachelor’s Degree in Political Science from UCLA and a Master’s Degree in Broadcast Journalism from the Medill School of Journalism at Northwestern. He lives in Pleasanton, California, with his wife and two daughters.
John Gerzema
Chief Insights Officer, Young & Rubicam
Best-selling author, consumer strategist and expert on brand building, social media and management innovation – John oversees strategy for a global consortium of over twenty communications companies including Y&R, Burson-Marsteller, Landor and Wunderman.
A sought after presenter around the world, John has spoken this year at TED, The Economist, Google, SAP CMO Forum, and numerous conferences from Warsaw to Singapore. John oversees BrandAsset® Valuator (BAV) comprising $130 million of investment and sixteen years of data on over 44,000 brands in 51 countries around the world. As a result, John’s speeches are notable for highly conceptual insights into social trends, consumer behavior and innovation that are grounded in data and analytics. And with a background in moderating and consulting, John is also an effective workshop facilitator for management meetings.
John is a frequent essayist, blogger and commentator who has appeared in The New York Times, The Economist, Financial Times, Harvard Business Review, Business Week, Salon.com, Los Angeles Times, Strategy & Business, Newsweek, CNBC, Fox Business and Bloomberg among others. His latest book, The Brand Bubble is a Business Week Best Seller and voted #3 Best Business Book for 2008 from Amazon’s editors, and one of The Best Business Books of 2009 by Strategy and Business. His forthcoming book, The Great Unwind: How Post-Crisis Consumerism Will Reinvent America and Remake the World examines new cultural values shifts influencing business innovation in new marketplace. It will be published in September of 2010.
John holds a master's degree from the Medill School of Journalism at Northwestern University and a Bachelor's in Marketing from The Ohio State University.
Charlene Li
Author, Groundswell and Open Leadership
Charlene Li is founder of the Altimeter Group and the author of the New York Times bestseller, Open Leadership. She is also the coauthor of the critically acclaimed, bestselling book Groundswell, which was named one of the best business books in 2008.
She is one of the foremost experts on social media and technologies and a consultant and independent thought leader on leadership, strategy, social technologies, interactive media and marketing. Formerly Li was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. She was named one of the 100 most creative people in business by Fast Company in 2010 and one of the most influential women in technology 2009.
Charlene is a frequently-quoted expert and has appeared on 60 Minutes, The McNeil NewsHour, ABC News, CNN, and CNBC. She is also frequently quoted by The Wall Street Journal, The New York Times, The Economist, Businessweek, USAToday, Reuters, and The Associated Press. She is a much-sought after public speaker and will be appearing at the World Business Forum in Radio City Music hall in October 2010. She has also presented frequently at top conferences such the American Society of Association Executives, SXSW, Web 2.0 Expo, and Search Engine Strategies.
Charlene is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College. You can follow her blog at charleneli.com/blog or at twitter.com/charleneli
Craig Newmark
Founder, craigslist
Craig Newmark is the founder of craigslist.org, a site where people can help each other with everyday needs including housing and jobs. He currently works as a customer service rep for the site. Previous experience includes thirty years working with computers for IBM, GM, Charles Schwab & Co, and Bank of America.
He's also working with a wide range of groups using the Net to help each other out, like Donorschoose.org, the Iraq & Afghanistan Veterans of America, Kiva.org (microfinance) and Consumer Reports.
Craig is also actively engaged with government workers on multiple levels to use the Net for superior public service, and with Sunlight Foundation for government accountability and transparency.
He's not as funny as he thinks he is, but sometimes can't help himself. Craig no longer wears a plastic protector and thick black glasses that are taped together, but is still a nerd.
You can reach Craig at twitter.com/craignewmark, facebook.com/craignewmark, or cnewmark.com.
Dan Roam
Author, THE BACK OF THE NAPKIN
Dan Roam is the author of the international bestseller THE BACK OF THE NAPKIN: SOLVING PROBLEMS AND SELLING IDEAS WITH PICTURES, Business Week and Fast Company's best innovation book of the year, and Amazon's #5 selling business book. THE BACK OF THE NAPKIN has been published in 25 languages and is a bestseller in Japan, South Korea, and China.
Dan's visual explanation of American health care was selected by Business Week as "The World's Best Presentation of 2009", and got Dan an invitation to discuss visual problem solving with members of the White House Communications Office.
Donald R. Knauss
CEO, The Clorox Company
Donald R. “Don” Knauss joined The Clorox Company as chairman and chief executive officer in October 2006. As CEO, he has overall responsibility for directing the company's worldwide business, which generated revenues of $5.5 billion in fiscal year 2009.
Prior to joining Clorox, Knauss spent 12 years with The Coca-Cola Company. He joined the company in 1994 as senior vice president of marketing for The Minute Maid Company, and, in 1996, was promoted to senior vice president and general manager for Minute Maid's U.S. retail operations. Beginning in 1998, Knauss served nearly two years managing Coca-Cola's businesses in 10 countries of Southern Africa. In 2000, he was named president and chief executive officer of The Minute Maid Company. He became president and chief operating officer of Coca-Cola North America in 2004.
Knauss previously held a variety of positions in marketing and sales with the Frito-Lay and Tropicana divisions of PepsiCo, Inc. He began his business career as a brand manager in the paper products division at Procter & Gamble. Prior to that, he served as an officer of the United States Marine Corps.
A native of Highland, Ind., Knauss holds a bachelor's degree in history from Indiana University. He serves on the Boards of Directors for the Kellogg Company and URS Corporation; Indiana University, Dean’s Advisory Board, College of Arts & Sciences; University of San Diego, Board of Trustees; Morehouse College, Board of Trustees; and Marine Corp University Foundation, Board of Trustees.
Knauss has a long-standing commitment to promoting workplace equality and embracing diversity. In 2006, he received The Jackie Robinson Foundation's ROBIE Award for industry achievement. The ROBIE Award is the foundation's highest tribute to an individual who has promoted and expanded opportunities for minorities in the corporate world.
Plus a Social Media Panel featuring...
Rohit Bhargava
Senior Vice President, Marketing, Ogilvy
Rohit is a founding member of the pioneering 360 Digital Influence team at Ogilvy and the best selling author of Personality Not Included, an entertaining and useful guide to using your personality in marketing which is available in more than 50 countries around the world in 8 languages. He publishes the Influential Marketing blog, which AdAge Magazine rates among the top 50 marketing blogs in the world and was recently described by the Wall Street Journal as "intellectual and educational.
Rohit has been featured on the covers of MarketingChina and PRWeek magazines and contributed to Fast Company and dozens of other publications both online and offline. He has also been interviewed as a marketing expert on SkyNews, Fox, PBS and other regional radio and broadcast outlets around the world. Rohit currently teaches Global Communications at Georgetown University in Washington DC and was named one of the Most Influential South Asians In Media & Marketing for 2009. In addition, he is a popular and entertaining keynote speaker at business events around the world with recent keynote appearances in Singapore, London, Kiev, Toronto, Sydney, and Paris, as well as more than dozen large cities across the US in the past year.
In 2005, Rohit invented the concept of Social Media Optimization (SMO) on his blog, and is widely recognized across the marketing industry (and on Wikipedia) for this. Prior to this, Rohit led the interactive team at Leo Burnett Advertising Agency in Sydney, Australia where he lived for 5 years. He holds dual citizenship with Australia and the US, and currently lives in Washington DC with his wife and two young sons, Rohan and Jaiden.
Frank Eliason
Senior Vice President, Social Media, Citibank
Frank Eliason is the Senior Vice President of Social Media for Citibank. Frank also writes on a blog called Time to be Frank, and speaks at events across the country.
You’d be hard-pressed to find someone who has had a greater impact on new media marketing and customer service than Frank Eliason. While everyone else focused on themselves and on “what are you doing?”, Frank did a complete 180, asking “Can I help?” While hundreds of “social media experts” popped up, Frank prided himself on being a customer “service guy.” Comcast’s success in the new media space has come entirely from Frank’s social media tactics, those he’ll readily acknowledge aren’t “tactics”, but just being helpful.
Helen Horsham-Bertels
Senior Director of Consumer Affairs, Starwood Hotels & Resorts
Helen Horsham-Bertels is the Senior Director of Consumer Affairs for Starwood Hotels & Resorts Worldwide, Inc. In this role, she oversees global customer care at the corporate and executive levels. Ms. Horsham-Bertels joined Starwood and the hotel industry in 2000 after holding customer service management roles in the consumer goods and publishing industries. From 2000-2004, she managed the North American Guest Satisfaction Program and Executive Consumer Affairs. In 2005, she took over leadership of the global customer service team.
Bryan Rhoads is a Sr. Digital Strategist for Intel HQ focused on social and emerging media. As a founding member of Intel’s Social Media Center of Excellence, Bryan is responsible for Intel’s Global social media strategies for Intel’s consumer products and brands. He also served as the cirriculum architect for Intel’s award-winning training program, Digital IQ.
At Intel, Bryan pioneered social media techniques that laid the foundations for Intel to leverage Web 2.0. He designed and built Intel’s external blog platform at http://blogs.intel.com, establishing communications, legal, security and publishing guidelines that integrated social media into Intel’s marketing mix.
Bryan led a 4-year research project with MIT that researched online trust and digital marketing strategies. Bryan’s Intel and MIT Sloan researchers designed innovative approaches to increase user confidence and trust in online media experiences and communications. He is also the designer of the Intel Download Center and many high profile sections of Intel’s web systems.
Bryan is a regular speaker on digital innovation and social media with appearances at the Yale Center for Customer Insights, MIT Center for Digital Business, Innotech, SxSW, the Marketing Sciences Institute, etc.
Bryan holds a B.S. in Political Science and is currently adjunct Marketing faculty at Portland State. He sits on the Executive Board of the Center for Consumer Research at St. Joseph’s University, the Marketing Advisory Track at Northeastern University and is a member of the City Club of Portland’s New Leaders Council.