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2012 Symposium: Sub-Banner

SOCAP 2012 Symposium - Social CRM Workshop

Making Social CRM Work for You: A Workshop With Ogilvy Public Relations
Presenter: Evan Shumeyko, Ogilvy PR

Social Media has arrived. Are brands that have flocked to it executing properly? Are there already established best practices and opportunities to build a better service organization? Explore the art and science of Social CRM and its impact on customer care with Social@Ogilvy.

Social media programs drive friends to Facebook walls and followers on Twitter but what are the ramifications of this activity for a customer care organization? In an engaging and interactive workshop we will discuss timely and relevant topics confronting brands today, such as:

  • Who should own your Social Media Strategy? Marketing, Sales, PR, Customer Care or is it possible that no one should own it?
  • Are there metrics and that your customer care organization can measure, connect to social media goals and use to demonstrate ROI?
  • How do you identify influencers? How do you serve them best? Does your legacy CRM system know who these people are?
  • Is it possible to leverage active listening across social channels?
  • What are the current barriers to providing social customer care in your organization? How might these be overcome?


2012 Symposium: Cancellation Policy

Cancellation Policy:

Refunds for cancellations must be made in writing (via email or fax) to the SOCAP National Office. A processing fee of $250 will be charged on refunds received on or before March 23, 2012. No refunds after March 23, 2012. Substitutions will be gladly accepted at no charge until April 6, 2012. A $150 fee will be charged on any substitutions made between April 6 and April 13, 2012. No substitutions after April 13, 2012. Registration transfers to future meetings will not be accepted.

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