2012 Annual Conference: Banner

Registration Links

View the 2012 Annual Conference schedule at-a-glance below, or quickly jump to a day:

  • Sunday, October 14
    Highlights: Golf Tournament sponsored by Network Direct, Social Starter Events (Bike and Trolley Tour), Chapter Leadership Forum, First-Timer/New Member Welcome and Welcome Reception

  • Monday, October 15
    Highlights: Opening keynote, a full day of Breakout Sessions, and a special reception in the Exhibit Hall

  • Tuesday, October 16
    Highlights: Spotlight Sessions, Breakout Sessions, SOCAP Annual Business Meeting, and the Social Finale

  • Wednesday, October 17
    Highlights: Post-Conference Workshops, the Consumer Packaged Goods Industry Meeting, and Automotive Summit (Day 1)


Sunday, October 14

8:00am - 12:30pm SOCAP Golf Outing
Sponsored by Network Direct
10:00am - 12:30pm Social Starter: Coronado Island Bike Tour (separate registration required)  
10:30am - 12:30pm Social Starter: San Diego Trolley Tour  (separate registration required)  
1:30pm - 6:30pm Conference Registration Registration Desk
2:30pm - 4:00pm Chapter Leadership Forum Hanover
4:30pm - 6:00pm First-Timer/New Member Welcome Garden Room 
6:30pm - 7:30pm Welcome Reception
Sponsored by Stericycle ExpertRECALL
Sun Deck
Monday, October 15
7:30am - 5:00pm Conference Registration Registration Desk
8:00am - 9:00am Continental Breakfast
Sponsored by SPi Global
Crystal / Continental
8:00am - 9:00am SOCAP Committee Leadership Breakfast Windsor 
9:00am -10:30am

Opening General Session

10:30am - 11:00am Networking Break Exhibit Hall 
10:30am - 6:30pm

Exhibit Hall Open

Exhibit Hall 
11:00am - 12:15pm

Breakout Sessions

12:30pm - 1:45pm Networking Luncheon
Sponsored by HGS
2:00pm - 3:15pm

Breakout Sessions

3:15pm - 4:00pm

Extended Networking Break in Exhibit Hall

Exhibit Hall 
4:00pm - 5:30pm

Afternoon General Session

5:30pm - 6:30pm Exhibitor Reception Exhibit Hall 
Tuesday, October 16
7:30am - 5:00pm Conference Registration Registration Desk 
8:00am - 9:00am Continental Breakfast
Sponsored by Genesys

Canada Community Breakfast
Crystal / Continental 
9:00am - 10:30am

Morning General Session

10:30am - 11:00am Networking Break Exhibit Hall 
10:30am - 2:00pm Exhibit Hall Open Exhibit Hall 
11:00am - 12:30pm

Spotlight Sessions

  • Twelve Principles of Collaboration
  • Loyalty and Driving Customer Insights
12:30pm - 1:45pm

Annual Business Meeting Luncheon
Sponsored by Accent Marketing

Exhibit Hall Networking and Dessert

2:00pm - 3:15pm

Breakout Sessions

3:15pm - 3:45pm Networking Break Crystal / Continental,
and Courtyard
3:45pm - 5:30pm

Closing General Session

6:30pm - 10:00pm

Social Finale
Entertainment Sponsored by 24-7 Intouch

Wednesday, October 17
9:00am - 12:00pm


High-Tech, High-Touch Customer Service: Today’s secrets of building a five-star customer service organization
Wednesday, October 17 | 9:00am - 12:00pm

If you need to know why your old ways of doing things are falling flat – and what you need to do to turn things around – High-Tech, High-Touch Customer Service lays it out for you and provides step-by-step solutions for building sustainable, profitable customer loyalty among today’s digitally connected customers.


Whether your business exists in physical space, is exclusively e-commerce, or is a hybrid of both, you’ll find out here precisely how to serve today’s new breed of customers–in a way that brings you true loyalty and an enhanced bottom line now that the world of commerce has changed.

Cutting edge #1 bestselling author, hands-on entrepreneur, and renowned thought leader Micah Solomon explains brilliantly—and often humorously—how to engage with, sell to, and serve today’s digitally informed customers, a challenge requiring intimate knowledge of today’s technological and communications reality married to the timeless secrets of extraordinary customer service.

Crystal / Continental
10:00am - 2:00pm

Consumer Packaged Goods Industry Meeting
(additional registration required)

Join SOCAP's Consumer Packaged Goods (CPG) Industry Community for a meeting during the Annual Conference to address major issues impacting the CPG industry (includes Food & Beverage and Household Personal Care companies). Topics for the CPG meeting will be:

  • Overview of findings from new SOCAP/CCMC Complaint Rate Benchmarking Survey
  • Handling Mergers & Acquisitions in CPG Industry: Best Practices for Integrating the Brand
  • New Rules on Medicare Reporting: What Companies Need to Know

Continental breakfast and box lunch will be served. Meeting attendees must also be registered for the Annual Conference. 

8:30am - 5:30pm

2012 Automotive Summit — Day 1
(Automotive OEMs only, separate registration required)


Garden Room
Thursday, October 18
8:30am - 3:30pm

2012 Automotive Summit — Day 2
(Automotive OEMs Only, separate registration required)


Garden Room


 *Final Schedule Subject to Change

2011 Annual Conference: Cancellation Policy

Cancellation Policy:
Refunds for cancellations must be made in writing (via email or fax) to the SOCAP National Office.  A processing fee of $250 will be charged on refunds received on or before September 14, 2012. No refunds after September 14, 2012.  Substitutions will be gladly accepted at no charge until September 28, 2012.  A $150 fee will be charged on any substitutions made between September 28 and October 5, 2012.  No substitutions after October 5, 2012.  Registration transfers to future meetings will not be accepted.

CRM Magazine Global Module

2011 CRM Issue 1

2013 Annual Conference: Save the Date!

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