Mitch Joel has been dubbed the "Rock Star of Digital Marketing" and called "one of North America's leading digital visionaries." In 2006 he was named one of the most influential authorities on Blog Marketing in the world. In 2008, Mitch was named Canada's Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly prestigious Canada's Top 40 Under 40. Most recently, Mitch was named one of iMedia's 25 Internet Marketing Leaders and Innovators in the world.

Joel is frequently called upon to be a subject matter expert for Huffington Post, BusinessWeek, Fast Company, Marketing Magazine, Profit, Strategy, Money, The Globe & Mail and many other media outlets. His newspaper business column, New Business - Six Pixels of Separation, runs bi-monthly in both The Montreal Gazette and Vancouver Sun. His first book, Six Pixels of Separation (published by Grand Central Publishing - Hachette Book Group), named after his successful Blog and Podcast is a business and marketing bestseller.

Simon Mainwaring is an award-winning branding consultant, respected author, influential blogger and international speaker. He is the founder of We First, a social branding consultancy committed to helping brands build communities, profit and positive impact. He is a member of the General Mills Digital Advisory Board, the AdAge Power150, and the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School. He is an Expert Blogger for Fast Company as well as contributing to Huffington Post, Mashable, and GOOD Magazine.

Simon’s first book, We First: How brands and consumers use social media to build a better world (www.wefirstbook.com) lays out a new vision for a sustainable practice of capitalism, a new role for the private sector based on a partnership between brands and consumers connected by social media, and new thinking as to how we use the latest in social, mobile and gaming technology to scale positive social change.

Prior to starting We First, Simon was a Nike creative writer at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy. He has received over sixty international creative awards at the Cannes Advertising Festival, the One Show (U.S.) and the British Design & Art Direction Awards, among others.

Simon studied Law and Fine Arts (1st Class Honors) at Sydney University, lives in Los Angeles, blogs at simonmainwaring.com and tweets @simonmainwaring

Wayne Peacock is Executive Vice President of Member Experience, and oversees USAA's marketing, channel management, sales and service functions. He is responsible for delivering exceptional member experience to USAA's 8.2 million members and for building lifelong relationships with them. USAA provides a full range of highly competitive financial products and services to the military and their families.

Peacock has held various positions since joining USAA in 1988. Most recently, as Executive Vice President of Enterprise Business Operations, he was responsible for operational governance and delivery of USAA's core business and technology capabilities. As Executive Vice President of Corporate Real Estate, he managed USAA's corporate real estate portfolio, including facility management and physical security for 7.5 million square feet of office space. As Senior Vice President of Real Estate Investments, he led the team responsible for the acquisitions and development program for USAA Real Estate Company, a $5 billion subsidiary of USAA.

Peacock is a graduate of Tulane University in New Orleans with a Bachelor of Arts in Economics. He has also completed executive education programs at the Center for Creative Leadership, Duke University's Fuqua School of Business, Harvard Business School, the Stanford Directors' Forum, and the Wharton School. Peacock is active in various industry and trade groups, and currently co-leads the Mayor's Task Force on Corporate Recruitment and Retention in San Antonio. He also serves on the executive board of the Alamo Area Council of the Boy Scouts of America. He is married and has four children.

Maribel Sierra is Director in the Global Social Media & Communities team at Dell, tasked with leading Dell’s Social Media Listening and Engagement Strategy, of which the new Listening Command Center is part. She has served for 10 years at Dell across multiple roles, from operations, to supply chain to call centers. Her experience leading through Global organizations, influencing strategy and direction through a matrix organization and strong process oriented training had been instrumental to help embed social media listening across the fabric of Dell. Work that has been recognized in multiple publications, the Open Leadership award from Altimeter and most recently the Bee Awards.

She is passionate about her vision of empowering team members across Dell to listen real time to customers‘ needs, ideas, opinions, recommendations, etc and to participate in their conversations, for long lasting relationships.

Maribel has an undergrad of Industrial Engineering from Northeastern University, a Masters in Engineering from MIT and an MBA from Sloan-MIT.

Chris Abani is the recipient of the PEN Freedom-to-Write Award and many other prizes. His bestselling novel, Graceland, about an Elvis impersonator in Lagos, won the Hemingway/PEN Prize. His other works of fiction include The Virgin of Flames, Becoming Abigail, and the award-winning Song For Night, about a child soldier who has lost his voice. All three were each named a New York Times Editor's Choice. Abani is currently a professor at the University of California, Riverside. Pultizer Prize winner Junot Diaz says, "Chris Abani is a force of nature."