The 2011 Annual Conference again plays host to the annual meeting of SOCAP's Consumer Packaged Goods (CPG) Industry Community.  The annual meeting of the CPG Industry Community brings together customer relationship experts from food & beverage and household/personal care products brands for industry-specific education, networking and sharing.  By registering for this meeting, you'll gain access to educational sessions tailored specifically for the CPG Community, a special networking lunch for CPG companies and the opportunity to learn from colleagues in the CPG industry.

Consumer-Packaged Goods (CPG) Meeting at 2011 Annual Conference
Wednesday, October 19
10:00am -2:00pm
Plaza III – Ritz-Carlton Grande Lakes Hotel

• Setting the Vision for Consumer Relations in Your Company
  
  • What ways do you gather information? Do you collaborate with corporate entities to get information?
    
  • How do you engage with the consumer and report insights to your senior management?
    
• Impact of Extreme Couponing on Your Coupon Management
  
  • How are consumers "getting over" on companies?
    
  • What is impact on your metrics/budget?
    
  • What is your contact volume - Coupon Requests/Quality/Preference/Redemption Rate
    
  • Do you have a current coupon policy? How are the policies changing?
    
  • What alerts do you set for Repeaters?
    
  • What is your policy for repeats (what criteria do you use)?
    
  • What technology do you use to alert for repeaters?
    
  • How do you communicate to a consumer if they are flagged as a repeater?